MKT621 Current Quiz 4 Solved 21 July 2010

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Question # 1 of 15 ( Start time: 12:03:19 AM ) Total Marks: 1
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:

Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising


Question # 2 of 15 ( Start time: 12:04:06 AM ) Total Marks: 1
Which one of the following media has audio and video attraction?
Select correct option:

Radio
Magazine
TV
Newspaper


Question # 3 of 15 ( Start time: 12:04:40 AM ) Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:

Layout
Script
Copy
Story Board


Question # 4 of 15 ( Start time: 12:05:22 AM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:

Advertising
Public Relations
Publicity
Sale Promotion


Question # 5 of 15 ( Start time: 12:06:42 AM ) Total Marks: 1
A printing error in a newspaper advertisement is an example of:
Select correct option:

Carelessness
Message loop
Message Reliability
Noise


Question # 6 of 15 ( Start time: 12:07:58 AM ) Total Marks: 1
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:

Specific Advertisement Objectives NOT SURE
Specific Advertisements
Different Advertising Media
Specific Ad Agencies


Question # 7 of 15 ( Start time: 12:09:23 AM ) Total Marks: 1
A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use?
Select correct option:

Direct Mail
Internet
Newspapers
Radio


Question # 8 of 15 ( Start time: 12:10:03 AM ) Total Marks: 1
What is the task of a copywriter?
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Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these Page No.52


Question # 9 of 15 ( Start time: 12:10:31 AM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:

Benefit
Target
Competition
Price Page No.19


Question # 10 of 15 ( Start time: 12:11:26 AM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:

Reach
Frequency
Scheduling
Coverage Page No.22


Question # 11 of 15 ( Start time: 12:12:27 AM ) Total Marks: 1
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:

Cognitive stage Page No.38
Affective stage
Behavior stage
Action stage


Question # 12 of 15 ( Start time: 12:13:56 AM ) Total Marks: 1
Which one of the following is first step in developing media plan?
Select correct option:

Evaluation & control
Selection of media
Media strategy implementation
Market situation analysis Page No.23


Question # 13 of 15 ( Start time: 12:14:41 AM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:

Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost Page No.8

Question # 14 of 15 ( Start time: 12:15:17 AM ) Total Marks: 1
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:

Brand Promotion
Channel Promotion
Consumer Promotion
Trade Promotion Page No.73


Question # 15 of 15 ( Start time: 12:16:07 AM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:

Puffery
Weasel claim Page No.8
Shock ad
Emotional ad