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View Full Version : STA630 STA630 Research Methods Assignment No. 1 Fall spring october 2011



Vuhelper
10-22-2011, 06:46 PM
Semester Fall 2011
Research Methods (STA630)
Assignment No. 01 Marks: 20

Sara Cosmetic Industry
Selling of cosmetic products is unique in its nature because the sales persons are mostly indirectly selling to customers. They are mainly responsible to persuade the saloons to suggest the product to the customers considering the benefits offered by the product. Using sales representatives is one of the most effective and efficient ways to get a product or service into the marketplace. The sales person is the most flexible, dynamic, and valuable resource in the organization. Such value and flexibility have generated and heightened the interest of both managers and researchers in the area of sales representative characteristics, motivation, selection, training, and rewarding, in order to better predict sales performance and corporate success.

There are a number of factors which can affect the motivation of the sales force. Getting to know motivation level of the sales force of an organization is could help in making the sales and marketing strategies and building success story for the organizations.

In order to find out the extrinsic motivation level among the sales team of Sara cosmetic industry, a research topic is suggested “Determine the level of extrinsic motivation sales force of Sara cosmetic Industry”

In order to determine the motivation among sales force, you are required to:
• Identify the type of research keeping in view the purpose of research 4
• Operationally define the concept “Extrinsic motivation” 4
• Formulate a possible hypothesis for research 4
• Identify the type of hypothesis and variables 4
• Justify how it is a testable hypothesis 4

Schedule
Opening Date and Time October 21, 2011
Due Date and Time October 28, 2011 At 11:59 P.M. (Mid-Night)

saneha
10-22-2011, 06:48 PM
solution will be uploaded soon

zahidb
10-25-2011, 08:32 PM
:-( Still waiting

rabeel
10-25-2011, 08:36 PM
Thanks for the wait.

sabayounas
10-26-2011, 02:57 PM
plz anyone upload the solution,,,,,

rabeel
10-26-2011, 03:08 PM
Saba g it will thora sabar g...

farah36
10-26-2011, 07:18 PM
rabeel g zara jaldi kr dany plzzzzzzzz

rabeel
10-26-2011, 07:23 PM
Main nay karna hota tu abhi ker deta na.... Samja karen

farah36
10-27-2011, 05:44 PM
still w8ing :(

rabeel
10-27-2011, 06:17 PM
abhi tak nahi mil raha hai. kia karen

ca_rauf
10-27-2011, 08:42 PM
please update

Xpert
10-27-2011, 09:01 PM
yes please update this one.

12345as
10-28-2011, 01:52 PM
anyone get solution of sta630?

mramzan
10-28-2011, 03:22 PM
to day is the last date ab khud kush karna pare gaaa

farah36
10-28-2011, 07:25 PM
abi b nia mila :(

tasha
10-28-2011, 08:03 PM
kab mily ga solution yarrrrrrrrrrrrrrrrrrrrr :'(

farah36
10-28-2011, 10:49 PM
:( solution ab tak ni aya

farah36
10-29-2011, 12:28 AM
In order to determine the motivation among sales force, you are required to:
• Identify the type of research keeping in view the purpose of research 4
Action research is a methodology that combines action and research to examine specific questions, issues or phenomena through observation and reflection, and deliberate intervention to improve practice.
Evaluation research is research conducted to measure the effectiveness or performance of a program, concept or campaign in achieving its objectives.

Service or program monitoring and evaluation involves collecting and analysing a range of processes and outcome data in order to assess the performance of a service or program and to determine if the intended or expected results have been achieved.
Qualitative research is research undertaken to gain insights concerning attitudes, beliefs, motivations and behaviors of individuals to
Explore a social or human problem and include methods such as focus groups, in-depth interviews, observation research and case studies.

Quantitative research is research concerned with the measurement of attitudes, behaviors and perceptions and includes interviewing methods such as telephone, intercept and door-to-door interviews as well as self-completion methods such as mail outs and online surveys.





• Operationally define the concept “Extrinsic motivation” 4
Definition: Extrinsic motivation refers to motivation that comes from outside an individual. The motivating factors are external, or outside, rewards such as money or grades. These rewards provide satisfaction and pleasure that the task itself may not provide.
An extrinsically motivated person will work on a task even when they have little interest in it because of the anticipated satisfaction they will get from some reward. The rewards can be something as minor as a smiley face to something major like fame or fortune. For example, an extrinsically motivated person who dislikes math may work hard on a math equation because want the reward for completing it. In the case of a student, the reward would be a good grade on an assignment or in the class.



• Formulate a possible hypothesis for research 4
Strong hypotheses:
• Give insight into a research question;
• Are testable and measurable by the proposed experiments;
• Spring logically from the experience of the staff;
Often, it is still quite difficult to isolate a testable hypothesis after all of the research and study. The best way is to adopt a three-step hypothesis; this will help you to narrow things down, and is the most foolproof guide to how to write a hypothesis.
Step one is to think of a general hypothesis, including everything that you have observed and reviewed during the information gathering stage of any research design. This stage is often called developing the research problem.
AN EXAMPLE OF HOW TO WRITE A HYPOTHESIS
A worker on a fish-farm notices that his trout seem to have more fish lice in the summer, when the water levels are low, and wants to find out why. His research leads him to believe that the amount of oxygen is the reason – fish that are oxygen stressed tend to be more susceptible to disease and parasites.
He proposes a general hypothesis.
“Water levels affect the amount of lice suffered by rainbow trout.”
This is a good general hypothesis, but it gives no guide to how to design the research or experiment. The hypothesis must be refined to give a little direction.
“Rainbow trout suffer more lice when water levels are low.”
Now there is some directionality, but the hypothesis is not really testable, so the final stage is to design an experiment around which research can be designed, a testable hypothesis.
“Rainbow trout suffer more lice in low water conditions because there is less oxygen in the water.”
This is a testable hypothesis – he has established variables, and by measuring the amount of oxygen in the water, eliminating other controlled variables, such as temperature, he can see if there is a correlation against the number of lice on the fish.
This is an example of how a gradual focusing of research helps to define how to write a hypothesis.












• Identify the type of hypothesis and variables 4
. Types of hypotheses-
a. Inductive is a generalization based on specific observations.
b. Deductive is derived from theory and provides evidence that supports, expands, or contradicts the theory.
c. Nondirectional - states that relation or difference between variables exists.
d. Directional - states the expected direction of the relation or difference.
e. Null - states that there is no significant relation or difference between variables.

1. Independent (or experimental) variable: There are two types of independent variables: Active and attribute. If the independent variable is an active variable then we manipulate the values of the variable to study its affect on another variable. In the above example, we alter anxiety level to see if responsiveness to pain reduction medication is enhanced. Anxiety level is the active independent variable. An attribute variable is a variable where we do not alter the variable during the study. For example, we might want to study the effect of age on weight. We cannot change a person's age, but we can study people of different ages and weights.
2. Dependent variable (or Criterion measure): This is the variable that is affected by the independent variable. Responsiveness to pain reduction medication is the dependent variable in the above example. The dependent variable is dependent on the independent variable. Another example: If I praise you, you will probably feel good, but if I am critical of you, you will probably feel angry. My response to you is the independent variable, and your response to me is the dependent variable, because what I say influences how you respond.
3. Control variable: A control variable is a variable that effects the dependent variable. When we "control a variable" we wish to balance its effect across subjects and groups so that we can ignore it, and just study the relationship between the independent and the dependent variables. You control for a variable by holding it constant, e.g., keep humidity the same, and vary temperature, to study comfort levels.
4. Extraneous variable: This is a variable that probably does influence the relationship between the independent and dependent variables, but it is one that we do not control or manipulate. For example, barometric pressure may effect pain thresholds in some clients but we do not know how this operates or how to control for it. Thus, we note that this variable might effect our results, and then ignore it. Often research studies do not find evidence to support the hypotheses because of unnoticed extraneous variables that influenced the results. Extraneous variables which influence the study in a negative manner are often called confounding variables.







• Justify how it is a testable hypothesis
It is an idea or an estimation that you can prove by doing an experiment

A testable hypothesis must be testable, repeatable, have clear cut (or close to clear cut) results which can be used to disprove or prove a hypothesis and, finally, it must reduce the amount of error by eliminating variables

rabeel
10-29-2011, 12:40 AM
thanks that's good to know

ca_rauf
10-29-2011, 03:47 PM
Thanks dear

rabeel
10-29-2011, 04:48 PM
welcome welcome