Vuhelper
12-21-2011, 04:27 AM
Strategic Management (MGT603) VU Assignment No. 2 Fall 2011
Assignment No. 02 Marks: 30
Let us assume that a sports company is operating in Pakistan with the name “Indus
Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You are required to formulate strategies based on the following SWOT Analysis of the company. For your convenience, the boxes of the four groups of strategies (shaded as yellow) are left vacant for you to fill.
TOWS Matrix for Indus Sports
Strengths-S
· Experienced top management
· High capital reserves
· Imported machinery
· Factories in more than one cities
Weaknesses-W
· No brand identity
· High employee turnover
· Less diversified portfolio
· Inexperienced lower staff
· No company owned outlets
Opportunities-O
· High growth industry
· Sponsorship opportunity
· Growing number of football fans
· Minimum govt. legislation
· Sports wear products
SO-Strategies WO-Strategies
Threats-T
· Potential entrance of multinational company
· Load shedding
· High no. of competitors
ST-Strategies WT-Strategies
Assignment No. 02 Marks: 30
Let us assume that a sports company is operating in Pakistan with the name “Indus
Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You are required to formulate strategies based on the following SWOT Analysis of the company. For your convenience, the boxes of the four groups of strategies (shaded as yellow) are left vacant for you to fill.
TOWS Matrix for Indus Sports
Strengths-S
· Experienced top management
· High capital reserves
· Imported machinery
· Factories in more than one cities
Weaknesses-W
· No brand identity
· High employee turnover
· Less diversified portfolio
· Inexperienced lower staff
· No company owned outlets
Opportunities-O
· High growth industry
· Sponsorship opportunity
· Growing number of football fans
· Minimum govt. legislation
· Sports wear products
SO-Strategies WO-Strategies
Threats-T
· Potential entrance of multinational company
· Load shedding
· High no. of competitors
ST-Strategies WT-Strategies