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View Full Version : Mkt610 VU Midterm Current Papers Spring of Virtual University of Pakistan May 2012



Vuhelper
05-17-2012, 11:00 PM
Totally 32 questions
28 objective question at least 40% from past papers’
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Difference between planning and implementation strategies.(05 marks}.
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What is customer service supports CSS (03 marks)
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What is bottom and top down approach (03 marks?)
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One more question not remembered properly about innovation.(05 marks)
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22 objective question mostly from past paers .
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In terms “top down” and “bottom up” are used to indicate
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how decisions are data copied from vu solutions dot com made. How allocation of advertising budget is affected by those decisions? (marks=3)
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Briefly describe pulses and its works in a media(03 marks).
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What is the importance of brands for an organization (5 marks)
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If you are the manager of an advertisement agency and you want to hire a copywriter.
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What are characteristics which you in copywriter.(3 marks)
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What are the steps involved in problem solving. (05 marks)