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12-03-2010, 10:03 PM
MKT621 solved midterm paper
Which one of the following is NOT included in physical distribution components?
Channels
Coverage
Transportation
Public relation
Question # 2 of 15 ( Start time: 07:30:00 PM ) Total Marks: 1
All of the following differentiate advertising from public relations, EXCEPT:
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
Limited life of information
Question # 3 of 15 ( Start time: 07:31:21 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Supplier
Economic
Competitor
Creditor
Question # 4 of 15 ( Start time: 07:32:09 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
List price
Discount
Warranties
Payment mode
Question # 5 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1
When a famous beverage brand was registered as a trade mark?
1892
1895
1898
1893
Question # 6 of 15 ( Start time: 07:33:45 PM ) Total Marks: 1
Which of the following differentiates advertising from public relations?
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
All of the given options
Question # 7 of 15 ( Start time: 07:35:05 PM ) Total Marks: 1
Which one of the following advertising promotes company name instead of promoting its products?
Institutional advertising
Direct response advertising
Public service advertising
Political Advertising
Question # 8 of 15 ( Start time: 07:35:44 PM ) Total Marks: 1
Which one of the following post campaign tests includes the “Aided and Unaided” test method?
Inquiry test
Sales test
Recall test
Recognition
Question # 9 of 15 ( Start time: 07:36:33 PM ) Total Marks: 1
Which one of the following is having overall in- charge for the creative and the artwork of agency’s clients?
Media planner
Media director
Creative director
Account director
Question # 10 of 15 ( Start time: 07:37:05 PM ) Total Marks: 1
Which one of the following is NOT included in initial briefing of accounts department in pre placement evaluation?
Budget
Price
Competition
Production
Question # 11 of 15 ( Start time: 07:38:25 PM ) Total Marks: 1
Which one of the following elements is NOT included in print media?
Headline
Copy
Illustration
Voice quality
Question # 12 of 15 ( Start time: 07:39:06 PM ) Total Marks: 1
Five stages in the product life cycle can be identified. Which of the following is NOT a generally accepted stage?
Introduction
Peak
Growth
Maturity
Question # 13 of 15 ( Start time: 07:40:33 PM ) Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following factors are common in both strategies?
Research, Action
Research, Objective
Research, Evaluation
Research, Communication
Question # 14 of 15 ( Start time: 07:41:05 PM ) Total Marks: 1
What are the factors that can be influenced while selecting an effective media?
Product characteristics
Media objectives
Media budget
All of these
Question # 15 of 15 ( Start time: 07:42:21 PM ) Total Marks: 1
Which one of the following is the useful tool to provide technical information with complete demonstration to the industrialist?
Newspaper
TV
Exhibition
Radio
Which one of the following is NOT included in physical distribution components?
Channels
Coverage
Transportation
Public relation
Question # 2 of 15 ( Start time: 07:30:00 PM ) Total Marks: 1
All of the following differentiate advertising from public relations, EXCEPT:
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
Limited life of information
Question # 3 of 15 ( Start time: 07:31:21 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Supplier
Economic
Competitor
Creditor
Question # 4 of 15 ( Start time: 07:32:09 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
List price
Discount
Warranties
Payment mode
Question # 5 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1
When a famous beverage brand was registered as a trade mark?
1892
1895
1898
1893
Question # 6 of 15 ( Start time: 07:33:45 PM ) Total Marks: 1
Which of the following differentiates advertising from public relations?
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
All of the given options
Question # 7 of 15 ( Start time: 07:35:05 PM ) Total Marks: 1
Which one of the following advertising promotes company name instead of promoting its products?
Institutional advertising
Direct response advertising
Public service advertising
Political Advertising
Question # 8 of 15 ( Start time: 07:35:44 PM ) Total Marks: 1
Which one of the following post campaign tests includes the “Aided and Unaided” test method?
Inquiry test
Sales test
Recall test
Recognition
Question # 9 of 15 ( Start time: 07:36:33 PM ) Total Marks: 1
Which one of the following is having overall in- charge for the creative and the artwork of agency’s clients?
Media planner
Media director
Creative director
Account director
Question # 10 of 15 ( Start time: 07:37:05 PM ) Total Marks: 1
Which one of the following is NOT included in initial briefing of accounts department in pre placement evaluation?
Budget
Price
Competition
Production
Question # 11 of 15 ( Start time: 07:38:25 PM ) Total Marks: 1
Which one of the following elements is NOT included in print media?
Headline
Copy
Illustration
Voice quality
Question # 12 of 15 ( Start time: 07:39:06 PM ) Total Marks: 1
Five stages in the product life cycle can be identified. Which of the following is NOT a generally accepted stage?
Introduction
Peak
Growth
Maturity
Question # 13 of 15 ( Start time: 07:40:33 PM ) Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following factors are common in both strategies?
Research, Action
Research, Objective
Research, Evaluation
Research, Communication
Question # 14 of 15 ( Start time: 07:41:05 PM ) Total Marks: 1
What are the factors that can be influenced while selecting an effective media?
Product characteristics
Media objectives
Media budget
All of these
Question # 15 of 15 ( Start time: 07:42:21 PM ) Total Marks: 1
Which one of the following is the useful tool to provide technical information with complete demonstration to the industrialist?
Newspaper
TV
Exhibition
Radio