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Vuhelper
04-14-2011, 06:07 PM
solve paper in attachment

MKT 501
QUIZ SOLVED

Question # 1 of 15 ( Start time: 04:37:36 PM)
Total Marks: 1



Which of the following is the task of selecting an overall company strategy for long-run survival and growth?


Select correct option:



Mid-term planning


Short-term planning



Annual market planning



Strategic market planning





Quiz Start Time: 04:37 PM


Time Left
88
sec(s)


Question # 2 of 15 ( Start time: 04:38:28 PM)
Total Marks: 1


Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?


Select correct option:


Experiential innovation



Customer interface



Experiential world of customers



Building experiential platform



Quiz Start Time: 04:37 PM


Time Left
88
sec(s)





Question # 3 of 15 ( Start time: 04:39:07 PM)
Total Marks: 1


Which one of the following BEST describes the human need?

Select correct option:


Food


French-fries


Burger


Pizza



Question # 4 of 15 ( Start time: 04:39:48 PM)
Total Marks: 1


Which of the following gives the exact position of a company’s product with respect to market?


Select correct option:


Market analysis



Consumer analysis



Macro analysis



Micro analysis
Quiz Start Time: 04:37 PM


Time Left
87
sec(s)



Question # 5 of 15 ( Start time: 04:40:27 PM)
Total Marks: 1


Identify which of the following is an aggressive strategy.

Select correct option:


Intensification


Diversification


Harvesting


Vertical integration
Quiz Start Time: 04:37 PM


Time Left
35
sec(s)


Question # 6 of 15 ( Start time: 04:41:04 PM )
Total Marks: 1


All of the following are the examples of controllable factorsEXCEPT:

Select correct option:



Line of business



Corporate culture



Overall objectives of organizations


Competition in the market



Quiz Start Time: 04:37 PM


Time Left
86
sec(s)





Question # 7 of 15 ( Start time: 04:42:35 PM )
Total Marks: 1


Which of the following aggressive strategy is without direction?

Select correct option:



Reactor



Analyzer



Defender



Prospector




Quiz Start Time: 04:37 PM


Time Left
87
sec(s)





Question # 8 of 15 ( Start time: 04:43:38 PM)
Total Marks: 1


When any customer does not fully likes the product or talks in favor of the product, it is known as:


Select correct option:



Bad – mouth


Word of mouth


Bad impression


Unfavorable products




Quiz Start Time: 04:37 PM


Time Left
88
sec(s)


Question # 9 of 15 ( Start time: 04:44:16 PM)
Total Marks: 1


Which of the following BEST describes the definition of marketing mix?

Select correct option:


The way business distribute the products in the market


The way product are arranged in the stores


The way product is priced



The way business elements are combined to meet the needs of customers




Quiz Start Time: 04:37 PM


Time Left
88
sec(s)



Question # 10 of 15 ( Start time: 04:44:55 PM)
Total Marks: 1


Identify the strategy that deals with the rate of new product development.


Select correct option:



Vertical integration



Horizontal integration



Innovation strategy



Aggressiveness strategy



Quiz Start Time: 04:37 PM


Time Left
81
sec(s)



Question # 11 of 15 ( Start time: 04:45:33 PM)
Total Marks: 1


Which of the following BEST describes the consumer’s preference for products that are widely available to them?


Select correct option:



Production concept


Marketing concept


Selling concept


Product concept



Quiz Start Time: 04:37 PM


Time Left
88
sec(s)



Question # 12 of 15 ( Start time: 04:46:10 PM)
Total Marks: 1


Aggressive selling is a characteristic of which of the following concept of marketing?


Select correct option:


Production concept


Marketing concept


Selling concept


Product concept



Quiz Start Time: 04:37 PM


Time Left
88
sec(s)




Question # 13 of 15 ( Start time: 04:46:58 PM)
Total Marks: 1


Which of the following is NOT a part of financial summary?

Select correct option:


Financial requirements



Pro-forma income statement



Margin analysis



Break-even analysis



Quiz Start Time: 04:37 PM


Time Left
88
sec(s)




Question # 14 of 15 ( Start time: 04:47:26 PM)
Total Marks: 1


Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?


Select correct option:



Customer complaints database



Exit interviews



Web and telephone information hotlines



Business Analysis


Quiz Start Time: 04:37 PM


Time Left
88
sec(s)



Question # 15 of 15 ( Start time: 04:48:02 PM)
Total Marks: 1


Pictures and specification of product are added in which of the following part of the marketing plan?


Select correct option:


Financial summary


Executive summary


Situation analysis



Appendix
More
Market –oriented firms focus on:

Retailers

Distributors
Customers
Wholesalers

Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration

In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?

Product
Pricing
Promotion
Distribution

In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?

Product

Which of the following BEST describes the definition of marketing mix?

The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers

Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money

Which of the following is TRUE about marketing concept?
The customer is always right

Which of the following is NOT a force in the macro environment?

Cultural
Political
Economic
Supplier

which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?

Product
Price
Place
Promotion

Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Experiential innovation
Customer interface
Aggressive selling is a characteristic of which of the following concept of marketing?

Production concept
Marketing concept
Selling concept
Product concept
The decisions regarding bundling of a product are related to?

Product
Price
Price
Distribution

In term of marketing mix, a television show like Tariq Aziz show is an example of ?
Product
Price
Promotion
Place

Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Appendix

Which of the following is NOT a purpose of a marketing plan?

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing

It assists in management control
The loyalty marketing focuses on establishing long term relationship between?

Company and retailer
Retailer and customer
Retailer and consumer
Company and customer


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