Vuhelper
04-18-2011, 07:12 AM
Assignment # 1 (20 marks)
Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company
planning to produce dairy products.
A) You are required to develop a Mission Statement for your
company that must include the following nine components:
• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
B) Explain whether the Mission Statement (developed by you in the
first part of this assignment) supports ‘Customer Orientation’
or not. Give reasons to justify your answer.
Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company
planning to produce dairy products.
A) You are required to develop a Mission Statement for your
company that must include the following nine components:
• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
B) Explain whether the Mission Statement (developed by you in the
first part of this assignment) supports ‘Customer Orientation’
or not. Give reasons to justify your answer.