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View Full Version : mgt603 assignment no 1 spring 2011 18 april 2011



Vuhelper
04-18-2011, 07:12 AM
Assignment # 1 (20 marks)
Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company
planning to produce dairy products.
A) You are required to develop a Mission Statement for your
company that must include the following nine components:
• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
B) Explain whether the Mission Statement (developed by you in the
first part of this assignment) supports ‘Customer Orientation’
or not. Give reasons to justify your answer.

Vuhelper
04-21-2011, 06:42 PM
MGT603 Strategic Management - Assignment 1 Spring 2011 - Idea Solution

Question # 1 Solution:-
Our Mission Statement is the roots of what we were founded on, and our pledge to continue to be. It is more
than just a plaque on a wall to us; it is what we embrace as critical in our daily operations and how we value
the people, investors and Franchise Partners who join our team.
Our mission is:
To provide a better fast food in a fun environment where our customers can get an energetic lift during their
busy days.
To develop a profitable and growing company based on the energy, integrity and knowledge of our people,
full solution in attachment