Vuhelper
04-22-2011, 11:11 PM
full solution in attachment
HRM624- Final Solution Assignment#1
The Tylenol Crisis
In the fall of 1986 a Consumer Products company, was confronted with a crisis when seven
people died furtively. Authorities resolute that each of the people that died had ingested an
Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly
and was the cause of a massive, nationwide panic. These poisonings made it necessary for the
company to launch a public relations program immediately, in order to save the integrity of
both their product and their corporation as a whole.
The tainted Tylenol capsules were from four different manufacturing lots. Evidence suggests
that the pills were taken from different stores over a period of weeks or months. The bottles,
some of which had five or less cyanide laced capsules and one which had ten, were tampered
with and then placed back on the shelves of five different stores.
After this crisis, the company was faced with
HRM624- Final Solution Assignment#1
The Tylenol Crisis
In the fall of 1986 a Consumer Products company, was confronted with a crisis when seven
people died furtively. Authorities resolute that each of the people that died had ingested an
Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly
and was the cause of a massive, nationwide panic. These poisonings made it necessary for the
company to launch a public relations program immediately, in order to save the integrity of
both their product and their corporation as a whole.
The tainted Tylenol capsules were from four different manufacturing lots. Evidence suggests
that the pills were taken from different stores over a period of weeks or months. The bottles,
some of which had five or less cyanide laced capsules and one which had ten, were tampered
with and then placed back on the shelves of five different stores.
After this crisis, the company was faced with