Mkt624 Mid Term Papers Mega File spring 2011

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Question No: 11 ( Marks: 1 ) - Please choose one
Brand managers should develop those fashionable and effective brands which they think are according to the customer’s requirements. For brands staying contemporary means:
 Bringing about innovations
 Living up to consumers’ likes and expectations
 Engaging into a brand contract  All of the given options
Question No: 12 ( Marks: 1 ) - Please choose one
Which one of the following promises are also called bad promises?
 Negative promises  Uncovered promises
 Implicit promises
 Explicit promises
Question No: 13 ( Marks: 1 ) - Please choose one
For many consumer goods you see commercials that focus only the whole family because:
 Family members are potential buyers
 Family is an important social group
 Family income is higher
 Family takes good decisions
Question No: 14( Marks: 1 ) - Please choose one
Which of the following is one of the marketer’s major positioning tools, that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.
 Product quality
 Social marketing
 Specialty marketing
 Position marketing
Question No: 15 ( Marks: 1 ) - Please choose one
According to Scot Davis, how many years are required to change the brand positioning?
 Three to five years
 Two to five years
 Three to six years
 Two to six years
Question No: 16 ( Marks: 1 ) - Please choose one
__________ comes with keeping the brand contract while we go through innovations to stay current.
 Uniqueness  Credibility
 Sustainability
 Fit
Question No: 17 ( Marks: 1 ) - Please choose one
PIMS stands for which of the following?
 Positioning Impact of Marketing Strategy  Profit Impact of Market Strategy
 Price Impact of Marketing Strategy
 Promotion Impact of Marketing Strategy