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Thread: MGT301 Principles of Marketing Handouts

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    Senior Member viki's Avatar Users Flag!
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    May 2010

    98 MGT301 Principles of Marketing Handouts

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    Table of Contents
    Lesson No Title
    1 Overview of Course
    2 Understanding Marketing and Marketing Process
    3 Customer Relationship Management
    4 Marketing in Historical Perspective and Evolution of Marketing
    5 Marketing Challenges in the 21st Century
    6 Strategic Planning and Marketing Process
    7 Portfolio Analysis
    8 Marketing Process
    9 Marketing Environment
    10 Marketing Macro Environment
    11 Analyzing Marketing Opportunities and Developing Strategies
    12 The Marketing Research Process
    13 The Marketing Research Process (Continued)
    14 Consumer Buying Behavior
    15 Consumer Buying Behavior (Continued)
    16 Business Markets and Buying Behavior
    17 Market Segmentation
    18 Market Segmentation (Continued)
    19 Marketing Mix
    20 Product
    21 New Product Development Process
    22 Product Life- Cycle Stages and Strategies
    23 Key Terms-Product: the 1st P of Marketing Mix
    24 Price: the 2nd P of Marketing Mix
    25 General Pricing Approaches
    26 Price-Adjustment Strategies
    27 Price Changes
    28 Place: the 3rd P of Marketing Mix
    29 Logistic Management
    30 Retailing and Wholesaling
    31 Key Terms-Place the 3rd p of the Marketing Mix
    32 Promotion: the 4th P of Marketing Mix
    33 Advertising
    34 Sales Promotion
    35 Personal Selling
    36 Sales Force Management
    37 Direct Marketing
    38 Public Relations
    39 Key Terms-4th P (Promotion)
    40 Creating Competitive Advantage
    41 Global Marketing
    42 E-Marketing
    43 Marketing and Society
    44 Marketing (Revision)
    45 Marketing (Revision)

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    Last edited by viki; 08-05-2010 at 06:00 AM.
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