Fianl Term Current Paper MKT501 Marketing Management 13 August 2010

Total Question 53

MCQ’S 48

1. Suppose you are going to buy an item which is offered for Rs.5000. Consider these situations.

There is 10% discount.

There is 10% surcharge

Calculate price you are going to pay for the item in each case. 3
2. Advantage of publicity. 3
3. What is length of channel, structure of different channels? 5
4. How qualitative marketing research different from quantitative marketing research. 5
5. What are the effective advertisements? 5