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Thread: Solved Paper IT430- E-Commerce Fall 2009 Final Term

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    28 Solved Paper IT430- E-Commerce Fall 2009 Final Term

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    Fall 2009
    IT430- E-Commerce

    Time: 120 min
    Marks: 75

    Question No: 1 ( Marks: 1 ) - Please choose one
    Four P’s in Marketing Mix are:

    Product, price, place, promotion
    ► Price, person, place, problem
    ► Place, product, property, promotion
    ► Promotion, place, product, planning

    Question No: 2 ( Marks: 1 ) - Please choose one
    JIT Stands for

    Just In Time
    ► Joint investigation Technique
    ► Join in Training
    ► Just In Total

    Question No: 3 ( Marks: 1 ) - Please choose one
    Advertising Supported Revenue Model includes

    Yahoo portal
    ► Employment sites
    ► Newspaper Publishers
    ► All of the above

    Question No: 4 ( Marks: 1 ) - Please choose one
    Which of the following is true for Class A:

    Network 01 byte and 03 hosts
    ► Network 02 bytes and 02 hosts
    ► Network 03 bytes and 01 host
    ► None of these

    Question No: 5 ( Marks: 1 ) - Please choose one
    What is the correct syntax of the declaration which defines the XML version?

    ► <xml version="1.0" />
    ► <?xml version="1.0" />
    <?xml version="1.0"?>
    ► None of these

    Question No: 6 ( Marks: 1 ) - Please choose one
    Which of the following needs human action to execute?

    ► Worm
    ► Trojan Horse
    ► All of these

    Question No: 7 ( Marks: 1 ) - Please choose one
    In the digital signature technique, the sender of the message uses ________ to create cipher text

    ► His or Her own symmetric key
    His or her own private key
    ► His or her own public key
    ► The receiver’s private key

    Question No: 8 ( Marks: 1 ) - Please choose one
    PIN stands for:

    ► Payment investigation Number
    ► Password Identification Number
    Personal Identification Number
    ► Personal Identification Numeric

    Question No: 9 ( Marks: 1 ) - Please choose one
    An electronic check contains a(n)………………… to the payer’s bank to make a specified payment to the payee

    ► Serial#
    ► Private key
    ► All of the above

    Question No: 10 ( Marks: 1 ) - Please choose one
    It is the ability to sell the goods or provide the service at a price that is lower than that of competitors, and thus attract more customers.

    What is called?

    ► Cost leadership
    ► Price leadership
    ► Focus
    ► Differentiation

    Question No: 11 ( Marks: 1 ) - Please choose one
    E-commerce is a combination of three different areas of study, namely, --------,
    ---------------- and ----------------

    ► Internal, external support, Support
    Technology, business and law/policy
    ► Primary, Secondary, R&D
    ► Sale, purchase, feed back

    Question No: 12 ( Marks: 1 ) - Please choose one
    A company ABC web page divided into four segments can be unpleasant to a Japanese visitor because no. four is a symbol of death in that culture.
    Which is the international barrier it is having?

    ► Language
    ► Lack of trust
    ► Infrastructure

    Question No: 13 ( Marks: 1 ) - Please choose one
    GM Celebes manufacturing electronic goods and FryChips co selling French fries. Under the traditional trade mark law both these companies can have the same trade mark/trade name such as ‘frys’.
    The problem arises when both apply for the registration of a domain name containing the word ‘frys’. Here, both are legitimate claimants of this domain name but due to the element of uniqueness of domain names only one of them can be assigned the desired domain name.
    Which legal issue arises in this situation?

    ► Domain name conflict
    ► Cyber squatting
    Concurrent use
    ► None

    Question No: 14 ( Marks: 1 ) - Please choose one
    Which type of Data Mining contains the elements as Support and confidence?

    ► Classification
    ► Characterization
    ► Clustering

    Question No: 15 ( Marks: 1 ) - Please choose one
    OLAP stands for……………

    ► Online Analytical Program
    ► Online Analytical Processing
    ► Online Application Program
    ► Online Analysis Performance

    Question No: 16 ( Marks: 1 ) - Please choose one
    Characterization and Clustering belong to which of the following types of Data Mining?

    ► Additive
    ► Predictive
    ► Selective

    Question No: 17 ( Marks: 1 ) - Please choose one
    Support activities in Value Chain model includes

    ► Finance and Administration
    ► Human Resources
    ► Technology Development
    All of these.

    Question No: 18 ( Marks: 1 ) - Please choose one
    Which of the following is NOT processed on the client side?

    ► Cookies
    ► JavaScript
    CGI scripts
    ► Applets

    Sponsored Links

    Question No: 19 ( Marks: 1 ) - Please choose one
    Due to which characteristics, ATM network are covered under E-commerce ?

    ► Exchange of information through computer networks
    ► Internet.
    Exchanging of products, services.
    ► None of the above.

    Question No: 20 ( Marks: 1 ) - Please choose one
    SET is better than SSL.

    ► False
    Question No: 21 ( Marks: 1 ) - Please choose one
    Dividing market, with respect to people having income level greater than Rs 30000, is geographic segmentation.

    ► True.

    Question No: 22 ( Marks: 1 ) - Please choose one
    Which of the following is NOT an identified behavioral mode of customers on the web?

    ► Browsers
    ► Buyers
    ► Shoppers

    Question No: 23 ( Marks: 1 ) - Please choose one
    Which of these is a way of conducting market research?

    ► Phone.
    ► Interviews.
    ► Questionnaires.
    All of above.

    Question No: 24 ( Marks: 1 ) - Please choose one
    Which of these is NOT a stage of knowledge discovery process?

    ► Transformation
    ► Data mining
    ► Pattern evaluation
    Process evaluation

    Question No: 25 ( Marks: 1 ) - Please choose one
    According to Michael Porter, “test marketing” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed.

    ► Market and sell
    ► Deliver’ activities relate to storage
    ► Purchase materials and supplies

    Question No: 26 ( Marks: 1 ) - Please choose one
    Electronic banking is also known as __________.

    ► Cyber banking
    ► Virtual banking
    ► Online banking
    All of above

    Question No: 27 ( Marks: 1 ) - Please choose one
    Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it?

    ► False

    Question No: 28 ( Marks: 1 ) - Please choose one
    In datalink layer, data packets are placed inside

    Data frames
    ► Data boxes
    ► Data streams
    ► None of these

    Question No: 29 ( Marks: 1 ) - Please choose one
    Which one of the following algorithms does not include in public key algorithms?

    ► DSS
    ► RSA
    ► Elliptic Curves

    Question No: 30 ( Marks: 1 ) - Please choose one
    Which of the following is HTML tag could n’t be used as CSS tag?

    ► <style>
    ► <p>
    ► <a>

    Question No: 31 ( Marks: 1 )
    What is stand for WIPO?

    World Intellectual Property Organization

    Question No: 32 ( Marks: 1 )
    Name any 3 E-Business models?

    1-Storfront Model
    2-Auction Model
    3-Onlien Banking

    Question No: 33 ( Marks: 2 )
    What is the basic purpose of using hash function in communication?

    A hash function is applied on the message to get the message digest.

    Question No: 34 ( Marks: 2 )
    What is Competition between existing players ?.

    If there are many players having same size and stretagy but having different qualities in product and services. Then there is true competition between them regarding price of that product or service.

    Question No: 35 ( Marks: 3 )
    On what basis, generally the protection under “fair use” may be sought? Doesn’t need to explain.

    Nature of use:The work should be used only for non profitable and for education purposes.
    Nature Of Work:The copied work is effectively covered under fair use as compaird to that of some new or creative work
    Extent of the work copied:The extent of work to be copied under fair use shouold be small so that court take some favourable steps to accussed.

    Question No: 36 ( Marks: 3 )
    In Virtual PIN Payment system, merchant side is less secure than buyer side. Do you agree with this statement? Justify your answer.

    Yes , I am agree with this statement that marchant side is less secure than buyer side because marchant send the product before payment.So there is threat of non payment from buyer side.

    Question No: 37 ( Marks: 3 )
    What are the disadvantages of Data Mining? (1+1+1)
    Privacy Issues

    Personal privacy has always been a major concern in this country. In recent years, with the widespread use of Internet, the concerns about privacy have increase tremendously. Because of the privacy issues, some people do not shop on Internet. They are afraid that somebody may have access to their personal information and then use that information in an unethical way; thus causing them harm.
    Security issues
    Although companies have a lot of personal information about us available online, they do not have sufficient security systems in place to protect that information. For example, recently the Ford Motor credit company had to inform 13,000 of the consumers that their personal information including Social Security number, address, account number and payment history were accessed by hackers who broke into a database belonging to the Experian credit reporting agency.
    Maintenance Problem
    Another problem with the data warehouse is that it is difficult to maintain. Any organization that is considering using a data warehouse must decide if the benefits outweigh the costs. Once you have paid for the data warehouse, you will still need to pay for the cost of maintenance over time. The costs involved with this must always be taken into consideration.

    Question No: 38 ( Marks: 5 )
    Describe the advantages of E-Business in detail.
    Personalized service:

    product , place , promotion and price are the 4 P`s of marketing mix. Now Personalization is the 5th P introduced in E-Business.The bahavioural information about customers can be added in data base and then can be utilized to by teh E-Commerce sites to analyze the needs of taht particular customer.So, in this way personalized service can be provided to customer.

    High-quality customer service
    With the help of feed back of potential customers online businesses can improve the quality of their products according to the needs and demands of thier customers.So it will improve the customer services of E-Buiseness.

    No inventory cost

    In case of E-Business we dont need to have any physical place to start business. In this way it reduces overheads and invemtory costs.An onilne busines can take orders from customers with out bearing teh inventory cost like offline traditional businesses.
    Worldwide reach of your business:
    In E-Busines there is a chance to extend your business thruoghout the world. So, global reach is possible in E-Business.
    Electronic catalogues
    Electronic catalogue is used in online busines have many adbvantages over paper catalogues.
    Bulk transactions
    Due to no limitations on collecting , carrying and packaging goods we can order bulk transactions during even one visit at online shops.
    Improved supply chain management
    suppliers and manufacturer are the active members of supply chain members. They are effective addition in E-Business.

    Question No: 39 ( Marks: 5 )
    Elaborate the importance of OLAP in decision making support for an organization.

    OLAP makes use of baksground knowledge regarding the domain of the data being studied .It is different from data mining as it does not provide patterns for any predictions.It allows the data being studied to present at different level of abstraction.Informartion stored in the data base can be viewed and reviewed conveniently in any formate .In case of OLAP at different levels facilitate managers and decision makers in making decisions.OlAP uses different tools namely, drill down , roll up and and slice and dice etc.By using drill down we can further dig into the data for recieving more information whcih is specific.Roll up works opposite to the drill down , It is used to sum up the information in a particular dimention to show the results

    Question No: 40 ( Marks: 10 )
    What is Porter’s 5 forces model ? Discuss briefly 5 forces with its purpose.

    Porter`s models helps a firm to identify threats to its sompetitive position.and to devide plans accordingly which includes uses of IT and E commerce to protect or enhance his competitive position .
    Following are the 2 forces models of porter.
    1- Threats of new potentian entrants to the sector
    This threats relates to the opportunity that how easily a company having different products and services can enter into the a given trade sector.How effeciently it remove teh barriers liek IT, Capital and skills.For example to start online banking you need not to
    2-Threats of substitute product or service in existingtrade
    3-Bragaining power of the buyers
    4-Bargaining power of the suppliers
    5-Competition between existing players

    Question No: 41 ( Marks: 10 )
    What are the advantages and disadvantages of offline and online catalogues?

    Online catalogues vs. Paper catalogues
    Paper catalogs
    Easy to create a catalog without high technology
    Reader is able to look at the catalog without computer system
    More portable than electronic catalog
    Difficult to update changes in the product information
    Only limited number of products can be displayed
    Online or electronic catalogs
    Easy to update product information
    Able to integrate with the purchasing process
    Good search and comparison capabilities
    Able to provide timely, up-to-date product information
    Can provide broad range of product information
    Possibility of adding voice and motion pictures
    Cost savings
    Easy to customize
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    28 Here are some more solved Final Term Paper of IT430

    solved Final Term Paper of IT430
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