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Thread: International Marketing (MKT630) Assignment No. 01 May 3, 2010

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    Senior Member viki's Avatar
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    28 International Marketing (MKT630) Assignment No. 01 May 3, 2010

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    Question:
    By the 1980s, the factory had debt of over CNY ¥1.4 million and suffered from
    dilapidated infrastructure, poor management, and lack of quality controls, resulting from
    the planned economic system and relevant policies. Production had slowed to a trickle,
    rarely surpassing 80 refrigerators a month, and the factory was close to bankruptcy. In
    desperation, the Qingdao government turned to a young assistant city-manager, Zhang
    Ruimin, responsible for a number of city owned appliance companies. Zhang was
    appointed the managing director of the factory in 1984. It is Zhang Ruimin who has led
    the company to stand up and grow to the world’s 4th largest white goods manufacturer in
    the world.
    Please find out the proactive and reactive motives of Haier’s Internationalization.

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  2. #2
    Senior Member Awais's Avatar
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    Nice Work......

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