Question # 1 of 15 ( Start time: 12:03:19 AM ) Total Marks: 1
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:

  • Institutional advertising
  • Corporate advertising
  • Commercial advertising
  • Non commercial advertising


Question # 2 of 15 ( Start time: 12:04:06 AM ) Total Marks: 1
Which one of the following media has audio and video attraction?
Select correct option:

  • Radio
  • Magazine
  • TV
  • Newspaper


Question # 3 of 15 ( Start time: 12:04:40 AM ) Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:

  • Layout
  • Script
  • Copy
  • Story Board


Question # 4 of 15 ( Start time: 12:05:22 AM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:

  • Advertising
  • Public Relations
  • Publicity
  • Sale Promotion


Sponsored Links


Question # 5 of 15 ( Start time: 12:06:42 AM ) Total Marks: 1
A printing error in a newspaper advertisement is an example of:
Select correct option:

  • Carelessness
  • Message loop
  • Message Reliability
  • Noise


Question # 6 of 15 ( Start time: 12:07:58 AM ) Total Marks: 1
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:

  • Specific Advertisement Objectives NOT SURE
  • Specific Advertisements
  • Different Advertising Media
  • Specific Ad Agencies


Question # 7 of 15 ( Start time: 12:09:23 AM ) Total Marks: 1
A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use?
Select correct option:

  • Direct Mail
  • Internet
  • Newspapers
  • Radio


Question # 8 of 15 ( Start time: 12:10:03 AM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:

  • Writing ads for different media
  • Evaluate marketing date
  • Editing and re writing copy
  • All of these Page No.52


Question # 9 of 15 ( Start time: 12:10:31 AM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:

  • Benefit
  • Target
  • Competition
  • Price Page No.19


Question # 10 of 15 ( Start time: 12:11:26 AM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:

  • Reach
  • Frequency
  • Scheduling
  • Coverage Page No.22


Question # 11 of 15 ( Start time: 12:12:27 AM ) Total Marks: 1
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:

  • Cognitive stage Page No.38
  • Affective stage
  • Behavior stage
  • Action stage


Question # 12 of 15 ( Start time: 12:13:56 AM ) Total Marks: 1
Which one of the following is first step in developing media plan?
Select correct option:

  • Evaluation & control
  • Selection of media
  • Media strategy implementation
  • Market situation analysis Page No.23


Question # 13 of 15 ( Start time: 12:14:41 AM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:

  • Value = brand image / cost
  • Value = cost / convenience
  • Value = cost / loyalty
  • Value = benefit / cost Page No.8

Question # 14 of 15 ( Start time: 12:15:17 AM ) Total Marks: 1
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:

  • Brand Promotion
  • Channel Promotion
  • Consumer Promotion
  • Trade Promotion Page No.73


Question # 15 of 15 ( Start time: 12:16:07 AM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:

  • Puffery
  • Weasel claim Page No.8
  • Shock ad
  • Emotional ad