Question # 1 of 15 ( Start time: 12:03:19 AM ) Total Marks: 1View more random threads:
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Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:
- Institutional advertising
- Corporate advertising
- Commercial advertising
- Non commercial advertising
Question # 2 of 15 ( Start time: 12:04:06 AM ) Total Marks: 1
Which one of the following media has audio and video attraction?
Select correct option:
- Radio
- Magazine
- TV
- Newspaper
Question # 3 of 15 ( Start time: 12:04:40 AM ) Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:
- Layout
- Script
- Copy
- Story Board
Question # 4 of 15 ( Start time: 12:05:22 AM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:
- Advertising
- Public Relations
- Publicity
- Sale Promotion
Question # 5 of 15 ( Start time: 12:06:42 AM ) Total Marks: 1
A printing error in a newspaper advertisement is an example of:
Select correct option:
- Carelessness
- Message loop
- Message Reliability
- Noise
Sponsored Links
Question # 6 of 15 ( Start time: 12:07:58 AM ) Total Marks: 1
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:
- Specific Advertisement Objectives NOT SURE
- Specific Advertisements
- Different Advertising Media
- Specific Ad Agencies
Question # 7 of 15 ( Start time: 12:09:23 AM ) Total Marks: 1
A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use?
Select correct option:
- Direct Mail
- Internet
- Newspapers
- Radio
Question # 8 of 15 ( Start time: 12:10:03 AM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:
- Writing ads for different media
- Evaluate marketing date
- Editing and re writing copy
- All of these Page No.52
Question # 9 of 15 ( Start time: 12:10:31 AM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:
- Benefit
- Target
- Competition
- Price Page No.19
Question # 10 of 15 ( Start time: 12:11:26 AM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:
- Reach
- Frequency
- Scheduling
- Coverage Page No.22
Question # 11 of 15 ( Start time: 12:12:27 AM ) Total Marks: 1
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:
- Cognitive stage Page No.38
- Affective stage
- Behavior stage
- Action stage
Question # 12 of 15 ( Start time: 12:13:56 AM ) Total Marks: 1
Which one of the following is first step in developing media plan?
Select correct option:
- Evaluation & control
- Selection of media
- Media strategy implementation
- Market situation analysis Page No.23
Question # 13 of 15 ( Start time: 12:14:41 AM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:
- Value = brand image / cost
- Value = cost / convenience
- Value = cost / loyalty
- Value = benefit / cost Page No.8
Question # 14 of 15 ( Start time: 12:15:17 AM ) Total Marks: 1
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:
- Brand Promotion
- Channel Promotion
- Consumer Promotion
- Trade Promotion Page No.73
Question # 15 of 15 ( Start time: 12:16:07 AM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:
- Puffery
- Weasel claim Page No.8
- Shock ad
- Emotional ad
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