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Thread: Solved Paper MKT501 Marketing Management Fall 2009 Final Term

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    28 Solved Paper MKT501 Marketing Management Fall 2009 Final Term

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    FINALTERM EXAMINATION
    Fall 2009
    MKT501- Marketing Management



    Question No: 1 ( Marks: 1 ) - Please choose one
    Results from the research that have already been conducted are displayed in which of the following part of marketing plan?



    ► Marketing strategies
    ► Executive summary
    Appendix
    ► Financial summary


    Question No: 2 ( Marks: 1 ) - Please choose one
    Critical path analysis is a part of which of the following?


    Implementation stage
    ► Marketing strategies
    ► Executive summary
    ► Financial summary

    Question No: 3 ( Marks: 1 ) - Please choose one
    A market leader firm can expand the total market through:


    ► Decreasing distribution of the product
    Introducing the new usage of the product
    ► Eliminating some features of product
    ► Increasing cost

    Question No: 4 ( Marks: 1 ) - Please choose one
    Which of the following stage of product life cycle is most expensive?


    Introduction
    ► Growth
    ► Maturity
    ► Decline

    Question No: 5 ( Marks: 1 ) - Please choose one
    Which of the following is the spread of idea from the source of invention to the ultimate user or consumers?


    ► Innovation adoption process
    Innovation diffusion process
    ► Adoption process
    ► New product recognition

    Question No: 6 ( Marks: 1 ) - Please choose one
    When two or more well known brands are combined in an offer it is called:


    ► Private brand
    ► Multibrands
    Co-brand
    ► New brand

    Question No: 7 ( Marks: 1 ) - Please choose one
    All of the following are true about price EXCEPT:



    Price is independent of the other elements of the marketing mix
    ► Price is the monetary value of a product
    ► Price is most flexible tool in the marketing mix
    ► Price is marketing mix element which produces revenue

    Question No: 8 ( Marks: 1 ) - Please choose one
    ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using?


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    ► Dodging pricing
    ► Deceptive pricing
    ► Premium pricing
    Psychological pricing

    Question No: 9 ( Marks: 1 ) - Please choose one
    Which of the following method is mostly used in the retailing?


    ► Courier service
    ► Online shops
    Self-service
    ► Counter-service

    Question No: 10 ( Marks: 1 ) - Please choose one
    Which of the following is price reduction offered when an order is placed in slack/drooping period?


    ► Cash discount
    ► Trade discount
    Quantity discount
    ► Seasonal discount


    Question No: 11 ( Marks: 1 ) - Please choose one
    Which of the following discourages the entry of competitors as well as low prices act as a barrier to entry?


    ► Cost-orientated pricing
    ► Psychological pricing
    Penetration pricing
    ► Market skimming pricing

    Question No: 12 ( Marks: 1 ) - Please choose one
    What will be the average cost per unit if a firm produces 500 units at cost of Rs.100, 000?


    200
    ► 150
    ► 100
    ► 50

    Question No: 13 ( Marks: 1 ) - Please choose one
    Management at ABC electronics has introduced the product at high price. Identify the type of pricing ABC electronics is using.


    ► Odd-even
    Skimming
    ► Penetration
    ► Psychological

    Question No: 14 ( Marks: 1 ) - Please choose one
    Which of the following is the best example of a product that is suitable for sampling?


    ► Lawn furniture
    ► Leather briefcase
    ► Ceiling fan
    Shampoo

    Question No: 15 ( Marks: 1 ) - Please choose one
    Identify the sales promotion technique in which price of a popular product is temporally reduced to stimulate profitable sales.



    ► Coupons
    ► Free samples
    ► Contests
    ► Loss leader

    Question No: 16 ( Marks: 1 ) - Please choose one
    While reading a newspaper you have found a coupon booklet inserted in the newspaper. Identify the type of sales promotion technique.


    ► Coupon
    ► Free sample
    ► Price-pack deal
    Free-standing insert

    Question No: 17 ( Marks: 1 ) - Please choose one
    Identify the trade sales promotional tool which induce retailer to purchase and display a product.


    ► Trade allowance
    ► Trade contest
    Dealer loader
    ► Push money

    Question No: 18 ( Marks: 1 ) - Please choose one
    Which of the following is an amount paid by way of reduction, return, or refund on what has already been paid or contributed by the customer?


    ► Coupon
    ► Free sample
    Rebate
    ► Price deal

    Question No: 19 ( Marks: 1 ) - Please choose one
    Which of the following was the most common form of advertising in ancient times?


    Word of mouth
    ► Commercial message
    ► Election campaign
    ► Non verbal communication

    Question No: 20 ( Marks: 1 ) - Please choose one
    When was mass media introduced?


    ► 1950s
    ► 1940s
    ► 1930s
    1920s

    Question No: 21 ( Marks: 1 ) - Please choose one
    Which of the following communication activities are likely to be most effective for a local hairdressing service?



    ► Public relations
    Word-of-mouth
    ► Sales promotion
    ► Radio advertisements

    Question No: 22 ( Marks: 1 ) - Please choose one
    Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix



    ► Personal selling
    Sales promotion
    ► Direct mail
    ► Advertising

    Question No: 23 ( Marks: 1 ) - Please choose one
    All of the following are the objectives of sales promotion EXCEPT:


    Personal interaction between two or more people
    ► Invites and rewards quick consumer response
    ► Offers strong incentives to buy
    ► Attracts consumer attention

    Question No: 24 ( Marks: 1 ) - Please choose one
    A brand may achieve which of the following when it is associated with a whole category of products?


    Market share
    ► Positive mind share
    ► Dominant mind share
    ► Mind share

    Question No: 25 ( Marks: 1 ) - Please choose one
    Identify the situation in which there is NO negotiation at all.


    ► When both parties are weak
    ► When one party is strong
    ► When both parties are strong
    When both parties are equal

    Question No: 26 ( Marks: 1 ) - Please choose one
    Which of the following is TRUE about “selecting, refining, and crafting an agreement”?


    ► It is a step in which both parties gather facts about each other
    ► It is a step in which both parties estimate cost of agreement
    ► It is a step in which both parties formalize agreement
    It is a step in which both parties present the starting proposal

    Question No: 27 ( Marks: 1 ) - Please choose one
    In which of the following the sales force management systems are used?


    ► Selling and management
    ► Marketing and advertisement
    Management and marketing
    ► Management and advertisement

    Question No: 28 ( Marks: 1 ) - Please choose one
    Productivity of sales force can be measured using all of the following EXCEPT:


    Total cost of production
    ► Margin by customer segment
    ►Revenue per territory
    ► Revenue per sales person

    Question No: 29 ( Marks: 1 ) - Please choose one
    Identify the feature of selective distribution.


    ► Less control only
    ► Less cost only
    Less cost and more control
    ► More cost and less control

    Question No: 30 ( Marks: 1 ) - Please choose one
    Outbound operations, including all fulfillment activities and transportation to customers are which type of supply chain management activities?


    ► Strategic level
    ► Tactical level
    Operational level
    ► Functional level

    Question No: 31 ( Marks: 1 ) - Please choose one
    Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?


    ► Industrial selling
    ► Indirect selling
    Direct selling
    ► Business to business selling

    Question No: 32 ( Marks: 1 ) - Please choose one
    Which of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?


    ► Publicity
    Public relations
    ► A press strategy
    ► Advertising

    Question No: 33 ( Marks: 1 ) - Please choose one
    Which of the following is NOT one of the functions that marketing channel members generally perform?


    Manufacturing
    ► Promotion
    ► Negotiating with buyers
    ► Information gathering

    Question No: 34 ( Marks: 1 ) - Please choose one
    Which of the following is a practical model used by marketers?


    Consumer behavior
    ► Economic
    ► Psychological
    ► Behavioral

    Question No: 35 ( Marks: 1 ) - Please choose one
    Which of the following is the threat for an organization?


    Competitors developing new products
    ► New machinery or equipment
    ► Lack of computing expertise
    ► An unstable work-force

    Question No: 36 ( Marks: 1 ) - Please choose one
    Which of the following is defined as the process of converting concepts into specific observable behaviors that a researcher can measure?


    Operationalization
    ► Conceptualization
    ► Generalization
    ► Formalization

    Question No: 37 ( Marks: 1 ) - Please choose one
    Which of the following technique is used by depth interviewers in which you start with questions about external objects and external social phenomena, and then proceed to internal attitudes and feelings?


    ► Hidden issue questioning
    Laddering
    ► Symbolic analysis
    ► Focus groups

    Question No: 38 ( Marks: 1 ) - Please choose one
    When Saleem buys car using a channel with only one intermediary, that intermediary is classified as a:


    Functional middleman
    ► Broker
    ► Wholesaler
    ► Retailer

    Question No: 39 ( Marks: 1 ) - Please choose one
    Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?


    ► Global markets
    ► Government markets
    Consumer markets
    ► Business markets

    Question No: 40 ( Marks: 1 ) - Please choose one
    Customer cost will be considered as which of the following Ps of marketing mix?


    ► Product
    Price
    ► Place
    ► Promotion

    Question No: 41 ( Marks: 1 ) - Please choose one
    Which of the following is the consumer’s estimate of the product’s overall capacity to satisfy his or her needs?


    Value
    ► Want
    ► Demand
    ► Satisfaction

    Question No: 42 ( Marks: 1 ) - Please choose one
    For which of the following products would the manufacturer be more likely to use selective distribution?


    ► Bags of potato chips
    ► Paper clips
    Microwave ovens
    ► Nail clippers

    Question No: 43 ( Marks: 1 ) - Please choose one
    Costs that vary directly with the level of production are referred to as _________.


    ► Fixed costs
    Variable costs
    ► Total costs
    ► Unit costs

    Question No: 44 ( Marks: 1 ) - Please choose one
    _______ are the sum of the _______ and _______ for any given level of production.


    ► Fixed costs; variable; total costs
    ► Fixed costs; total; variable costs
    ► Variable costs; fixed; total costs
    Total costs; fixed; variable costs

    Question No: 45 ( Marks: 1 ) - Please choose one
    Which one of the following options reflects the tactical activities?


    Inventory decisions, including quantity, location, and quality of inventory
    ► Information Technology infrastructure, to support supply chain operations
    ► Where to make and what to make or buy decisions
    ► Product design coordination

    Question No: 46 ( Marks: 1 ) - Please choose one
    Which of the following is NOT a style of music video?


    ► Audio
    ► Picture
    Text
    ► Animation

    Question No: 47 ( Marks: 1 ) - Please choose one
    Supply Chain Management involves getting the right product to the right customer in the right place at the right time. Which one of the following options is not a part of supply chain management?


    ►Planning
    ►Implementing
    ►Controlling the physical flow of goods, services, and information
    ►Gathering customer’s ideas for new products

    Question No: 48 ( Marks: 1 ) - Please choose one
    Being a marketing manager, you have been assigned a task of conducting survey in a large area and collecting information that how many people like and dislike burger. You are collecting information by which of the following ways?



    ►Experimental techniques
    ►Qualitative marketing research
    ►Quantitative marketing research
    ►Observational techniques

    Question No: 49 ( Marks: 3 )
    How an attractive TV commercial can be made?

    Question No: 50 ( Marks: 3 )

    You might consider strong industry knowledge and expertise to be a core competence in serving your industry. If your competitors have equivalent expertise, do you think that this is a core competency? Explain it with logical reasoning.

    Question No: 51 ( Marks: 5 )
    Differentiate between economic and psychological models.

    Question No: 52 ( Marks: 5 )
    What is Integrated Marketing Communications? Why is it important?

    Question No: 53 ( Marks: 10 )
    What does it mean “money is invested in advertising”? Is advertising all about investment? Why or why not.

    Question No: 54 ( Marks: 10 )
    Suppose you are going to take decision about the purchase of newly introduced milk in the market. Explain the decision making model that you will follow in this situation.


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    28 Here Are Some more Papers of MKT501 Marketing Management

    I am not responsible for any of the mistake made in the assignment solutions, MCQ's Solutions, GDB Solutions or any other solution which i provide the students of VU. I just try to help the students while giving the idea's Simply the rest of the work they have to do on there own. They must make the changes and then submit the solution


    7 Solved Papers in One of MKT501 Marketing Management
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