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1) Which of the following is the disadvantage of modified schedules and alternative workplace?
►Freedom in professional and personal life
►More Job satisfaction
►Complicated coordination
►Suitable for self starter who require little direct supervision
2) Among different managerial styles, which of the following allows most rapid decision making?
►Autocratic styles
►Democratic styles
►Free rein style
►None of the given option
3) ____________ is the process of motivating others to work to meet specific objectives.
►Leadership
►Motivation
►Free rein style
►Democratic style
4) Which of the following represents the set of procedures involving both managers and subordinates in setting goals and evaluating progress?
►Participative Management and Empowerment
►Management by Objectives (MBO)
►Reinforcement/Behavior Modification Theory
►None of the given option
5) The internal environment consists of the insides forces that influence marketing strategy and decision making is/are as follows:
►Organization Policies
►Product Policies
►Management Structure
►All of the given option
6) A specific communication task to be accomplished with a specific target audience during a specific period of time is called as:
►Marketing Mix
►Advertising objective
►Market segmentation
►Marketing process
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7) Dividing a market into distance groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing mixes.
►Market segmentation
►Marketing Mix
►Marketing Penetration
►Marketing control
8) The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers are called as:
►Marketing Environment
►Market segmentation
►Marketing Mix
►Marketing Penetration
9) The set of controllable tactical marketing tools-product, price, place and promotion that the firm blends to produce the response it wants in the target market.
►Market segmentation
►Marketing Mix
►Marketing Penetration
►Marketing Environment
10) Motor cycle and car are very different from one another, but both fulfill the need for transport is an example of:
►Substitute product competition
►Brand competition
►International competition:
►Market competition
11) Physical distribution is a channel to make availability of ___________ from producer to consumer.
►Finished goods
►Work in process
►Raw material
►All of the given option
12) Advertising strategies often depend on the product life cycle stage. Example in case of introductory stage, which of the following advertising strategy is used:
►Persuasive advertising
►Comparative advertising
►Informative advertising
►Reminder advertising
13) A ____________ is a promotional approach that encourages consumer demand, which then exerts pressure on wholesalers and retailers to carry a product.
►Pull strategy
►Push strategy
►Persuasive advertising
►Sales Promotion
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