FINALTERM EXAMINATION
Spring 2010
MKT501- Marketing Management (Session - 4)



Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following stage of product life cycle is most expensive?

► Introduction
► Growth
► Maturity
► Decline

Question No: 2 ( Marks: 1 ) - Please choose one
In which of the following demand for the product reduces because of technological advances, shifts in consumer tastes and increased competition?

► Introduction stage
► Growth stage
► Maturity stag
► Decline stage

Question No: 3 ( Marks: 1 ) - Please choose one
Which of the following is the degree to which new product matches the values and experiences of the individuals in the community?


► Innovation communicability
► Innovation divisibility
► Innovation compatibility
► Innovation complexity

Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following is the leak-proof packaging that provides additional protection for the primary container?



► Primary packaging
► Secondary packaging
► Transport packaging
► Decorative packaging

Question No: 5 ( Marks: 1 ) - Please choose one
ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration?



► Boxes
► Blister packs
► Cartons
► Aseptic packages

Question No: 6 ( Marks: 1 ) - Please choose one
Which of the following brands is created specifically to counter a competitive threat?


► Premium brand
► Economy brand
► Fighting brand
► Corporate brand

Question No: 7 ( Marks: 1 ) - Please choose one
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service
?
► Label
► Co-brand
► Brand
► Product

Question No: 8 ( Marks: 1 ) - Please choose one
When two or more well known brands are combined in an offer it is called:


► Private brand
► Multibrands
► Co-brand
► New brand

Question No: 9 ( Marks: 1 ) - Please choose one
To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

► Premium item
► On- sale item
► Discounted item
► Loss leader

Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following way of advertising can be used to attract passing pedestrian?


► Sponsorships
► Commercials
► Billboards
► Catchy jingles

Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is the basic role of promotion?

► Interpretation
► Communication
► Manipulation
► Information

Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following is NOT generally recognized as an element of the promotion mix?




► Sales promotion
► Pricing
► Public relations
► Advertising

Question No: 13 ( Marks: 1 ) - Please choose one
IMC stands for what?

► Internal marketing community
► Integrated managing company
► Internal marketing communication
► Integrated marketing communication

Question No: 14 ( Marks: 1 ) - Please choose one
Which of the following offers an incentive to buy a product?

► Direct mail
► Public relations
► Sales promotion
► Advertising

Question No: 15 ( Marks: 1 ) - Please choose one
Which of the following is NOT a medium used for advertising?

► Publicity
► Print media
► Television
► Radio

Question No: 16 ( Marks: 1 ) - Please choose one
Lost-and-found advertising on papyrus was common in which of the following:

► Rom and India
► Greece and India
► Rom and China
► Greece and Rom

Question No: 17 ( Marks: 1 ) - Please choose one
Which of the following is NOT the form of complex sales?


► Real estate development
► Large fleet vehicle sales
► Mining equipment sales
► Commercial goods sales

Question No: 18 ( Marks: 1 ) - Please choose one
Which type of sales involves long sales cycles with multiple decision makers?


► Electronic sales
► Consultative sales
► Complex sales
► Direct sales

Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following is an advantage of sales force management system for marketing manager?


► Identifying the best customers
► Identifying segments within market
► Identifying target market
► All of the given options

Question No: 20 ( Marks: 1 ) - Please choose one
Identify the type of promotion in which companies use celebrities for promotion.

► Personal selling
► Sales promotion
► Publicity
► Public relation

Question No: 21 ( Marks: 1 ) - Please choose one
What is the intention of vertical marketing for retailers and wholesalers?

► Increase cost
► Reduce channels
► Reduce control
► Increase control

Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is NOT a production decision?

► Delivery of goods
► Contracting
► Planning process
► Scheduling

Question No: 23 ( Marks: 1 ) - Please choose one
Which of the following is a performance measure of efficiency of organization’s logistics?


► Logistics engineering
► Market logistics
► Landed cost
► Market growth

Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following is NOT a method of retailing?

► Counter-service
► Cross-selling
► Self-service
► Online shop

Question No: 25 ( Marks: 1 ) - Please choose one
Which of the following is NOT a psychological need?


► Need for affection
► Need for food
► Need for water
► Need for sleep

Question No: 26 ( Marks: 1 ) - Please choose one
Identify the projective technique in which a picture is shown and respondents are asked to make the story.

► Role playing
► Cartoon test
► Story completion
► Thematic apperception test

Question No: 27 ( Marks: 1 ) - Please choose one
A corporate VMS has the advantage of controlling the entire distribution chain under which of the following?

► A few intermediaries
► Mass distribution
► Single ownership
► A profit-maximizing strategic plan

Question No: 28 ( Marks: 1 ) - Please choose one
Global markets are engaged in all of the following decisions EXCEPT:

► What country to enter in?
► How to enter?
► How to adopt their product and services?
► What to sell to governmental organization?

Question No: 29 ( Marks: 1 ) - Please choose one
Which of the following involves the use and disposal of products as well as the study of how they are purchased?

► Consumer performance
► Consumer response
► Consumer behavior
► Consumer relationship

Question No: 30 ( Marks: 1 ) - Please choose one
Maslow's hierarchy has a list of human needs from the most pressing to the least pressing. These include all of the following EXCEPT:

► Self-actualization
► Need recognition
► Safety needs
► Social needs

Question No: 31 ( Marks: 1 ) - Please choose one
_______ are the sum of the _______ and _______ for any given level of production.

► Fixed costs; variable; total costs
► Fixed costs; total; variable costs
► Variable costs; fixed; total costs
► Total costs; fixed; variable costs

Question No: 32 ( Marks: 1 ) - Please choose one
Which of the following concepts is defined as the “responsiveness of the quantity demanded of a good or service to a change in its price”?

► Price elasticity
► Break-even pricing
► Demand curve
► Target cost

Question No: 33 ( Marks: 1 ) - Please choose one
What are the tasks of the sales representative?

► Informing customers; information gathering; persuasion
► Installation and demonstration of products; project management; maintaining relationships
► Prospecting clients; relationship management; monitoring the competition
► All of the above

Question No: 34 ( Marks: 1 ) - Please choose one
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____.

► Sales promotion
► Direct marketing
► Advertising
► Personal selling

Question No: 35 ( Marks: 1 ) - Please choose one
Multi-component video news release (VNR’s) is one of the tools of:

► Advertising
► Sales promotion
► Direct marketing
► Publicity

Question No: 36 ( Marks: 1 ) - Please choose one
“Unwillingness to change thought patterns that we have used in the past in the face of new circumstances” is showing which of the following concepts?

► Conservatism and inertia
► Experiential limitations
► Selective perception
► Source Credibility bias

Question No: 37 ( Marks: 1 ) - Please choose one
Global Market is also called as:



► Consumer market
► Import market
► Export market
► Government market

Question No: 38 ( Marks: 1 ) - Please choose one
A good marketing strategy would be to promote the extensive use of market segmentation in the:

► Introduction
► Growth
► Maturity
► Decline

Question No: 39 ( Marks: 1 ) - Please choose one
Pricing a product at 4.99 Rs rather than 5 Rs is an example of which of the following?


► Unit pricing
► Odd pricing
► Round down pricing
► One price policy

Question No: 40 ( Marks: 1 ) - Please choose one
The opportunity to deduct 2 percent from the bill if payment is made within 10 days is a:

► Trade discounts
► Quality discounts
► Cash discount
► Off price discounts

Question No: 41 ( Marks: 1 ) - Please choose one
If the firm's average total cost is equal to the price of the product at profit maximization then at what mode of operation the firm would be?


► Economic profit
► Normal profit
► Loss minimizing
► Shut down

Question No: 42 ( Marks: 1 ) - Please choose one
If the price of product is between average total cost and average variable cost at profit maximization then at what mode of operation the firm would be?

► Economic profit
► Normal profit
► Loss minimizing
► Shut down

Question No: 43 ( Marks: 1 ) - Please choose one
Industrial purchases usually refer to deal with:

► Retailers
► Wholesalers
► Agents
► Manufacturer

Question No: 44 ( Marks: 1 ) - Please choose one
Intense distribution:


► Involves the selection of small number of retailers
► Is usually used in the distribution of Candies and chewing gum
► Requires very little use of whole sellers
► Bypass the intermediaries

Question No: 45 ( Marks: 1 ) - Please choose one
You are going to take a decision about a purchase and your decision is influenced by initial information you collected from a source. Identify the decision making style in this situation.

► Repetition bias
► Group decision
► Anchoring
► Selective perception

Question No: 46 ( Marks: 1 ) - Please choose one
Which of the following statements most closely relates to the consumer decision process?

► An important factor in problem recognition is changed financial status
► There are two major steps: internal search and external decision making.
► Attitude triggers the consumer decision process
► Routine purchases require both evaluation and search

Question No: 47 ( Marks: 1 ) - Please choose one
Marketing strategies that have been successful in one country often cannot be applied directly in international markets due to which of the following?


► Political differences
► Social differences
► Cultural differences
► Economic differences

Question No: 48 ( Marks: 1 ) - Please choose one
The survey method of collecting data includes which of the following?


► Observations
► Personal interviews
► Reports
► Internal sales data

Code:
Question No: 49    ( Marks: 3 ) 
  How the performance of a supply chain can be measured? Mention any three points.
   
Question No: 50    ( Marks: 3 ) 
  What is the purpose of marketing research?
   
Question No: 51    ( Marks: 5 ) 
  A company is using sales force automation system and aims to increase customer’s satisfaction. How sales force automation system can be helpful in attaining customer’s satisfaction?   

Question No: 52    ( Marks: 5 ) 
  How public relations are helpful in creating goodwill for organizations? 

Question No: 53    ( Marks: 5 ) 
  Differentiate between economic and psychological models.


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