Sponsored Links


Results 1 to 1 of 1

Thread: Final Term Current Paper MKT501 Marketing Management 12 August 2010

  1. #1
    Senior Member viki's Avatar
    Join Date
    May 2010
    Posts
    2,132

    28 Final Term Current Paper MKT501 Marketing Management 12 August 2010

    Sponsored Links1


    FINALTERM EXAMINATION
    Spring 2010
    MKT501- Marketing Management (Session - 4)



    Question No: 1 ( Marks: 1 ) - Please choose one
    Which of the following stage of product life cycle is most expensive?

    ► Introduction
    ► Growth
    ► Maturity
    ► Decline

    Question No: 2 ( Marks: 1 ) - Please choose one
    In which of the following demand for the product reduces because of technological advances, shifts in consumer tastes and increased competition?

    ► Introduction stage
    ► Growth stage
    ► Maturity stag
    ► Decline stage

    Question No: 3 ( Marks: 1 ) - Please choose one
    Which of the following is the degree to which new product matches the values and experiences of the individuals in the community?


    ► Innovation communicability
    ► Innovation divisibility
    ► Innovation compatibility
    ► Innovation complexity

    Question No: 4 ( Marks: 1 ) - Please choose one
    Which of the following is the leak-proof packaging that provides additional protection for the primary container?



    ► Primary packaging
    ► Secondary packaging
    ► Transport packaging
    ► Decorative packaging

    Question No: 5 ( Marks: 1 ) - Please choose one
    ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration?



    ► Boxes
    ► Blister packs
    ► Cartons
    ► Aseptic packages

    Question No: 6 ( Marks: 1 ) - Please choose one
    Which of the following brands is created specifically to counter a competitive threat?


    ► Premium brand
    ► Economy brand
    ► Fighting brand
    ► Corporate brand

    Question No: 7 ( Marks: 1 ) - Please choose one
    Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service
    ?
    ► Label
    ► Co-brand
    ► Brand
    ► Product

    Question No: 8 ( Marks: 1 ) - Please choose one
    When two or more well known brands are combined in an offer it is called:


    Sponsored Links

    ► Private brand
    ► Multibrands
    ► Co-brand
    ► New brand

    Question No: 9 ( Marks: 1 ) - Please choose one
    To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

    ► Premium item
    ► On- sale item
    ► Discounted item
    ► Loss leader

    Question No: 10 ( Marks: 1 ) - Please choose one
    Which of the following way of advertising can be used to attract passing pedestrian?


    ► Sponsorships
    ► Commercials
    ► Billboards
    ► Catchy jingles

    Question No: 11 ( Marks: 1 ) - Please choose one
    Which of the following is the basic role of promotion?

    ► Interpretation
    ► Communication
    ► Manipulation
    ► Information

    Question No: 12 ( Marks: 1 ) - Please choose one
    Which of the following is NOT generally recognized as an element of the promotion mix?




    ► Sales promotion
    ► Pricing
    ► Public relations
    ► Advertising

    Question No: 13 ( Marks: 1 ) - Please choose one
    IMC stands for what?

    ► Internal marketing community
    ► Integrated managing company
    ► Internal marketing communication
    ► Integrated marketing communication

    Question No: 14 ( Marks: 1 ) - Please choose one
    Which of the following offers an incentive to buy a product?

    ► Direct mail
    ► Public relations
    ► Sales promotion
    ► Advertising

    Question No: 15 ( Marks: 1 ) - Please choose one
    Which of the following is NOT a medium used for advertising?

    ► Publicity
    ► Print media
    ► Television
    ► Radio

    Question No: 16 ( Marks: 1 ) - Please choose one
    Lost-and-found advertising on papyrus was common in which of the following:

    ► Rom and India
    ► Greece and India
    ► Rom and China
    ► Greece and Rom

    Question No: 17 ( Marks: 1 ) - Please choose one
    Which of the following is NOT the form of complex sales?


    ► Real estate development
    ► Large fleet vehicle sales
    ► Mining equipment sales
    ► Commercial goods sales

    Question No: 18 ( Marks: 1 ) - Please choose one
    Which type of sales involves long sales cycles with multiple decision makers?


    ► Electronic sales
    ► Consultative sales
    ► Complex sales
    ► Direct sales

    Question No: 19 ( Marks: 1 ) - Please choose one
    Which of the following is an advantage of sales force management system for marketing manager?


    ► Identifying the best customers
    ► Identifying segments within market
    ► Identifying target market
    ► All of the given options

    Question No: 20 ( Marks: 1 ) - Please choose one
    Identify the type of promotion in which companies use celebrities for promotion.

    ► Personal selling
    ► Sales promotion
    ► Publicity
    ► Public relation

    Question No: 21 ( Marks: 1 ) - Please choose one
    What is the intention of vertical marketing for retailers and wholesalers?

    ► Increase cost
    ► Reduce channels
    ► Reduce control
    ► Increase control

    Question No: 22 ( Marks: 1 ) - Please choose one
    Which of the following is NOT a production decision?

    ► Delivery of goods
    ► Contracting
    ► Planning process
    ► Scheduling

    Question No: 23 ( Marks: 1 ) - Please choose one
    Which of the following is a performance measure of efficiency of organization’s logistics?


    ► Logistics engineering
    ► Market logistics
    ► Landed cost
    ► Market growth

    Question No: 24 ( Marks: 1 ) - Please choose one
    Which of the following is NOT a method of retailing?

    ► Counter-service
    ► Cross-selling
    ► Self-service
    ► Online shop

    Question No: 25 ( Marks: 1 ) - Please choose one
    Which of the following is NOT a psychological need?


    ► Need for affection
    ► Need for food
    ► Need for water
    ► Need for sleep

    Question No: 26 ( Marks: 1 ) - Please choose one
    Identify the projective technique in which a picture is shown and respondents are asked to make the story.

    ► Role playing
    ► Cartoon test
    ► Story completion
    ► Thematic apperception test

    Question No: 27 ( Marks: 1 ) - Please choose one
    A corporate VMS has the advantage of controlling the entire distribution chain under which of the following?

    ► A few intermediaries
    ► Mass distribution
    ► Single ownership
    ► A profit-maximizing strategic plan

    Question No: 28 ( Marks: 1 ) - Please choose one
    Global markets are engaged in all of the following decisions EXCEPT:

    ► What country to enter in?
    ► How to enter?
    ► How to adopt their product and services?
    ► What to sell to governmental organization?

    Question No: 29 ( Marks: 1 ) - Please choose one
    Which of the following involves the use and disposal of products as well as the study of how they are purchased?

    ► Consumer performance
    ► Consumer response
    ► Consumer behavior
    ► Consumer relationship

    Question No: 30 ( Marks: 1 ) - Please choose one
    Maslow's hierarchy has a list of human needs from the most pressing to the least pressing. These include all of the following EXCEPT:

    ► Self-actualization
    ► Need recognition
    ► Safety needs
    ► Social needs

    Question No: 31 ( Marks: 1 ) - Please choose one
    _______ are the sum of the _______ and _______ for any given level of production.

    ► Fixed costs; variable; total costs
    ► Fixed costs; total; variable costs
    ► Variable costs; fixed; total costs
    ► Total costs; fixed; variable costs

    Question No: 32 ( Marks: 1 ) - Please choose one
    Which of the following concepts is defined as the “responsiveness of the quantity demanded of a good or service to a change in its price”?

    ► Price elasticity
    ► Break-even pricing
    ► Demand curve
    ► Target cost

    Question No: 33 ( Marks: 1 ) - Please choose one
    What are the tasks of the sales representative?

    ► Informing customers; information gathering; persuasion
    ► Installation and demonstration of products; project management; maintaining relationships
    ► Prospecting clients; relationship management; monitoring the competition
    ► All of the above

    Question No: 34 ( Marks: 1 ) - Please choose one
    Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____.

    ► Sales promotion
    ► Direct marketing
    ► Advertising
    ► Personal selling

    Question No: 35 ( Marks: 1 ) - Please choose one
    Multi-component video news release (VNR’s) is one of the tools of:

    ► Advertising
    ► Sales promotion
    ► Direct marketing
    ► Publicity

    Question No: 36 ( Marks: 1 ) - Please choose one
    “Unwillingness to change thought patterns that we have used in the past in the face of new circumstances” is showing which of the following concepts?

    ► Conservatism and inertia
    ► Experiential limitations
    ► Selective perception
    ► Source Credibility bias

    Question No: 37 ( Marks: 1 ) - Please choose one
    Global Market is also called as:



    ► Consumer market
    ► Import market
    ► Export market
    ► Government market

    Question No: 38 ( Marks: 1 ) - Please choose one
    A good marketing strategy would be to promote the extensive use of market segmentation in the:

    ► Introduction
    ► Growth
    ► Maturity
    ► Decline

    Question No: 39 ( Marks: 1 ) - Please choose one
    Pricing a product at 4.99 Rs rather than 5 Rs is an example of which of the following?


    ► Unit pricing
    ► Odd pricing
    ► Round down pricing
    ► One price policy

    Question No: 40 ( Marks: 1 ) - Please choose one
    The opportunity to deduct 2 percent from the bill if payment is made within 10 days is a:

    ► Trade discounts
    ► Quality discounts
    ► Cash discount
    ► Off price discounts

    Question No: 41 ( Marks: 1 ) - Please choose one
    If the firm's average total cost is equal to the price of the product at profit maximization then at what mode of operation the firm would be?


    ► Economic profit
    ► Normal profit
    ► Loss minimizing
    ► Shut down

    Question No: 42 ( Marks: 1 ) - Please choose one
    If the price of product is between average total cost and average variable cost at profit maximization then at what mode of operation the firm would be?

    ► Economic profit
    ► Normal profit
    ► Loss minimizing
    ► Shut down

    Question No: 43 ( Marks: 1 ) - Please choose one
    Industrial purchases usually refer to deal with:

    ► Retailers
    ► Wholesalers
    ► Agents
    ► Manufacturer

    Question No: 44 ( Marks: 1 ) - Please choose one
    Intense distribution:


    ► Involves the selection of small number of retailers
    ► Is usually used in the distribution of Candies and chewing gum
    ► Requires very little use of whole sellers
    ► Bypass the intermediaries

    Question No: 45 ( Marks: 1 ) - Please choose one
    You are going to take a decision about a purchase and your decision is influenced by initial information you collected from a source. Identify the decision making style in this situation.

    ► Repetition bias
    ► Group decision
    ► Anchoring
    ► Selective perception

    Question No: 46 ( Marks: 1 ) - Please choose one
    Which of the following statements most closely relates to the consumer decision process?

    ► An important factor in problem recognition is changed financial status
    ► There are two major steps: internal search and external decision making.
    ► Attitude triggers the consumer decision process
    ► Routine purchases require both evaluation and search

    Question No: 47 ( Marks: 1 ) - Please choose one
    Marketing strategies that have been successful in one country often cannot be applied directly in international markets due to which of the following?


    ► Political differences
    ► Social differences
    ► Cultural differences
    ► Economic differences

    Question No: 48 ( Marks: 1 ) - Please choose one
    The survey method of collecting data includes which of the following?


    ► Observations
    ► Personal interviews
    ► Reports
    ► Internal sales data

    Code:
    Question No: 49    ( Marks: 3 ) 
      How the performance of a supply chain can be measured? Mention any three points.
       
    Question No: 50    ( Marks: 3 ) 
      What is the purpose of marketing research?
       
    Question No: 51    ( Marks: 5 ) 
      A company is using sales force automation system and aims to increase customer’s satisfaction. How sales force automation system can be helpful in attaining customer’s satisfaction?   
    
    Question No: 52    ( Marks: 5 ) 
      How public relations are helpful in creating goodwill for organizations? 
    
    Question No: 53    ( Marks: 5 ) 
      Differentiate between economic and psychological models.
    
    :o:o--------------------------------------------------------------------------------------:o:o
    [B]The more knowledge you have, the greater will be your fear of Allah.[/B]

    Please Join My [B]Group Vuhelp[/B][B], Birthday Wishing, Daily Hadees[/B] [CODE][B]http://vuhelp.net/groups/vuhelp.html[/B]
    [B]http://vuhelp.net/groups/birthday-wishing.html[/B]
    [B]http://vuhelp.net/groups/daily-hadees.html[/B][/CODE]
    [CENTER][B][COLOR="Red"][SIZE="4"]Email: [email]viki@vuhelp.net[/email][/SIZE][/COLOR][/B][/CENTER]

  2. #2
    Marketing management exam paper is here. We are showing you final term examination here come and take the whole examination for you because it is really dissertations writing services impressive for students. And more students came here and take it and prepare the whole examination.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Replies: 0
    Last Post: 08-17-2010, 11:17 PM
  2. Replies: 0
    Last Post: 08-14-2010, 05:59 AM
  3. Replies: 0
    Last Post: 08-09-2010, 04:53 PM
  4. Replies: 0
    Last Post: 07-18-2010, 03:36 AM
  5. Replies: 0
    Last Post: 07-16-2010, 10:19 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
-: Vuhelp Disclaimer :-
None of the files shown here are hosted or transmitted by this server. The links are provided solely by this site's users. The administrator's or staff of Vuhelp.net cannot be held responsible for what its users post, or any other actions of its users. You may not use this site to distribute or download any material when you do not have the legal rights to do so. It is your own responsibility to adhere to these terms. If you have any doubts about legality of content or you have any suspicions, feel free to contact us.
Online Education | JhelumSoft | Jobs