How do “Database and Customer privacy Considerations” play role in building strong customer
relationships? (5)

In general terms, there are two main approaches, which are opposite but complement
each other in some ways, to strategic management. Discuss theses approaches and how
do these affect the strategy development? (5)

Differentiate between customer loyalty and customer retention? (3)

Briefly explain the following terms. (3)
a) Scalability
b) Multiple communication channels

Why Customer Support is considered important factor in success of any organization? (3)


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