IDEA SOLUTION:
1. Why so many responses were generated by advertisement on aluminum cans instead of typical news papers advertisement? (Marks 15)
Solution:-
Mr. Ahmed decided to change the likelihood of response in his favor and adopted a different tactic to capture the attention of potential candidates. As now a day not each and every person read the newspaper that’s why the early advertisement via newspaper didn’t work and didn’t get the exact result. He started placing organization recruiting ads on aluminum cans and distributed them in locality which made Star stand out. He received more than 200 applications from suitable candidates, for shortly after the ads hit the streets.
2. What lesson can be learned by recruiters? (Marks 15)
Solution:-
Change the likelihood of response in his favor and adopted a different tactic to capture the attention of potential candidates.