Strategic Management (MGT603) VU Assignment No. 2 Fall 2011View more random threads:
- Assignment # 1 MTH302 (Spring 2011) New and final April...
- Assignment # 5 Computer Proficiency License (CS 001)...
- FIN621 Finanacial Statement Analysis assignment no 1idea...
- MGt402 assignment no 2 solution fall 2010 date 12/01/2011
- vu announcement for ECO404 - Managerial Economics Quiz No....
- STA630 Assignment no.2 Spring 2013 Due Date 25-6-2013
- MGT411 Money & Banking Assignment No 01 Semester Fall 24...
- Mkt501 Assignment No. 1 idea solution Fall October 2011
- cs101 assignment no 5 fall 2010
- HRM627 Assignment No. 1 Human Resource Developmentidea...
Assignment No. 02 Marks: 30
Let us assume that a sports company is operating in Pakistan with the name “Indus
Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You are required to formulate strategies based on the following SWOT Analysis of the company. For your convenience, the boxes of the four groups of strategies (shaded as yellow) are left vacant for you to fill.
TOWS Matrix for Indus Sports
Strengths-S
· Experienced top management
· High capital reserves
· Imported machinery
· Factories in more than one cities
Weaknesses-W
· No brand identity
· High employee turnover
· Less diversified portfolio
· Inexperienced lower staff
· No company owned outlets
Opportunities-O
· High growth industry
· Sponsorship opportunity
· Growing number of football fans
· Minimum govt. legislation
· Sports wear products
SO-Strategies WO-Strategies
Threats-T
· Potential entrance of multinational company
Sponsored Links
· Load shedding
· High no. of competitors
ST-Strategies WT-Strategies
Idea Solution
SO Strategies: Every firm desires to obtain benefit form its resources such benefit can only be obtained if utilize its strength to take external opportunity. Resources (Assets) an important firm’s strength to get opportunity for external resources. For example the firm enjoying a good financial position which is strength for a firm and externally opportunity to expand business. The strong financial position provides an opportunity to expand the business. The matched strategy is known as SO strategy.
WO Strategies:
WO Strategies developed to match weakness with opportunities of the firm. WO strategy is very useful if the firm take advantage to external resources in order to overcome the weakness. For example the firm is in the critical financial problems that is weakness and firm is availing merger with Multinational Corporation.
ST Strategies
ST Strategies is an important strategy to overcome external threats. This does not mean that a strong organization should always meet threats in the external environment head-on. This strategy is adopted by various colleges by opening new branches in order to overcome competitive thereat. These threats also explain by the Porter in its competitive model.
WT Strategies
Every firm has a desire to overcome its weakness and reducing threats. This type of strategy helpful when weaknesses are removed to overcome external threats. It is difficult to target WT strategy. For example weak distribution network creating many problems for the firm if it strong many external threats can be removed.
There are currently 1 users browsing this thread. (0 members and 1 guests)