STRENGHTS

Sound financial condition of the owner.
Decentralized decision making approach or Entrepreneurial style of management.
Good relations with politicians.
Committed managers & employees due to participative decision making approach.
Mr. Sadiq possesses a good entrepreneurial skills.
Land of the company is not rented or leased. Its owned by the Mr. Sadiq.


WEAKNESS

Smaller size of target market.
The company has no strong brand.
Less positioning of company s' products into customer s' mind.
Lack of marketing and operational expertise’s.
Low quality of raw material.

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THREATS

Inflation
Economic downturn
Seasonal change in garments business
Adverse economic conditions resulting lower purchasing power of customers.
Competitor s' threats.