Brand association is a critical element of brand management which should not be neglected. Briefly discuss why brand managers should create brand association and give one example of brand association

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Solution Idea:

to associate a brand is a difficult job thats why many organizations are managing there separate department for managing the brand. A brand manager should create a separate team for the association of the brand so that the company can work properly.

Example of brand association is Gold Leaf and Marlboro lights