MKT501 Fall 2010 Papers (Latest) 5 december

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Paper # 01

MCQs = 28

Subjective Questions = 4

1) Mandatory labeling is still arguable issue what should u say in favor of it.? (3 marks)

2) Marketer is required to choose a price that fits the market how a price works in the firm. (3 marks)

3) Why commercialization decisions are most critical. Define. (05 Marks)

4) Discuss the factors that helps marketer charging premium prices? (05 Marks)


Paper # 02

MCQs = 28

Subjective Questions = 4

1) How company can over come on the disadvantages of penetration price.

2) Write feature of product at mature stage.

3) Cash discount with example and some products were given write name Furniture, Cars, Soap, Mango and Rice

Paper # 03

MCQs = 28

Subjective Questions = 4

1) What can be classification of adopters of new product and what are their characteristics. (Marks 3)

2) Why price wars are not beneficial for small companies? (Marks 3)

3) Describe Quantity discounts and its types. (Marks 5)

4) Which are the following products. describe their characteristics. (Marks 5)

Car
Soap
Furniture
Rice
Mango

Paper # 04


MCQs = 28

Subjective Questions = 4

1) Efficient and effective price (3)

2) What kind of promotional discounts given by the company to distributors and retailers ? (5)

3) Why small company failed in price war? (3)

4) How much promotional budget is estimated by marketers in difference product life cycle stages? (5)


Paper # 05


MCQs = 28

Sponsored Links

Subjective Questions = 4

70% 28mcqs from past papers

1) Why Marketer use psychological technique? (3 marks)

2) Differentiate between "White Goods" & "Brown Goods"? (3 marks)

3) Discuss "Price" as an important element of Marketing Mix. (5 marks)

4) Innovation plays a vital role in adoption process. Discuss it (5 marks)


Paper # 06


MCQs = 28

Subjective Questions = 4

65% Papers from past papers

1) Explain critical Path Scheduling? (3 marks)

2) Psychological pricing is gaining importance day by day with the changing views of customers. In your own sense what are the different hypothesis that lead to the building the process of psychological pricing? (3 marks)

3) Packaging and labeling are integral part. How it help suppliers? (5 marks)

4) Concept of loss leader and why he decreases the price less than cost. (5 marks)