ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)
*****
PROFESSIONAL COMMUNICATION (3578)
LEVEL: BS (CS)
CHECKLIST
SEMESTER: SPRING 2012




This packet comprises the following material:

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1. Text Book
2. Assignment No.1 and 2 along with Course Outline
3. Assignment Forms (two sets)
4. Tutorial & Assignments Schedule


In this packet, if you find anything missing out of the above-mentioned material, please contact Director, Admissions & Mailing (address given below).

The Mailing Officer
Mailing Section, Block No. 28
Allama Iqbal Open University
H-8, Islamabad
Ph: 051-9057611-12

Dr. M. Majid Mahmood Bagram
Course Coordinator

ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)

[IMG]file:///C:%5CUsers%5Crabeel%5CAppData%5CLocal%5CTemp%5Cmso htmlclip1%5C01%5Cclip_image001.gif[/IMG]WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Course: Professional Communication(3578) Semester: Spring 2012
Level: BS (CS) Total Marks: 100
ASSIGNMENT No. 1
(Units: 1–3)

Q. 1 What are the major principles of effective communication in an organization? (20)

Q. 2 What is the significance of organizational culture in public and private sectors of Pakistan with appropriate examples? (20)

Q. 3 Discuss the impact of technology on the success of various organizations. (20)

Q. 4 Describe Communication Process Model with the help of its diagram. (20)

Q. 5 What are the major barriers of communication in different organizations? Also explain how to manage these barriers effectively? (20)

ASSIGNMENT No. 2
(Units 4–7)
Total Marks: 100

Q. 1 For the success of any organization, communication plays a vital role, discuss. (20)

Q. 2 Describe the importance of communication channels keeping in view different receivers. (20)

Q. 3 How to prepare effective resumes? Give at least two examples. (20)

Q. 4 Differentiate between verbal and nonverbal communication with examples. (20)

Q. 5 Describe strategies for successful informative and persuasive speaking. (20)



PROFESSIONAL COMMUNICATION

Course Outline (Code No. 3578, Old 3424)

Recommended Book:
Effective Business Communications, International Edition, 7thEdition, by Herk A. Murphy, Herbert W. Hilclebrandt, Jane P. Thomas

Unit-l: An Overview of Communication
a) Defining communication, Importance of communication, Concepts of communication
b) Barriers in communication, Nonverbal communication, Principles of effective communication

Unit-2: Business Communication in Context
a) Business Communication and the global context
1) Background to intercultural communication, and National cultural variables
2) Individual cultural variables
b) Business communication and Ethics, Influences on personal ethics, Communication and ethical issues

Unit-3: Business Communication and Technology
a) Managing information within Organization
1) History of technological Developments
2) Challenges to the organization Made by New Technologies
b) E-mail & Others technologies for communication
1) Defining E-Mail, Using E-Mail, Under Standing How E-Mail Works
2) Understanding the internet, Establishing security, Voice mail, Group Ware
3) CD_ ROM Database, Teleconferences, Faxes
c) Managing information our sides the Organization

Unit-4: Message Design
a) Process of Preparing Effective Business Messages
1) Five Planning Steps, Basic Organizational Plans, Beginning & Ending
2) Composing the Message
b) The Appearance and Design of Business Message Business Letters, Memorandums, Special timesaving Message Media
c) Good-News and Neutral Messages Organizational Plan, Favorable Replies, Neutral Messages

Unit-5: Written Communication: Major Plans for Letters and MEMOS
a) Bad-News Messages
1) The right Attitude, Plans for Bad-News Messages
2) Negative Replies to Requests, Unfavorable Unsolicited Messages
b) Persuasive Written Messages
1) Organization of persuasive messages
2) Persuasive Request, Persuasive Sales Letters
Unit-6: Written Communication: Reports
a) Short Reports
1) Suggestion for short Reports, Informational Memorandum Reports
2) Analytical Memorandum Reports, Letter Reports
b) Long (Formal) Reports (Prefatory and Supplemental Section, Presentation of Long Reports
c) Proposals (Purpose, Kinds, Parts, Short Proposals, Long Formal Proposals)
d) Writing style and appearance

Unit-7: Strategies for Oral Communication
a) Strategies for Successful Speaking and Successful! Listening
1) Strategies for Improving Oral Presentation, Strategies for Reducing Stage Fright
2) Strategies for improving Listing Skills
b) Strategies for Successful Informative and Persuasive Speaking
1) Purpose of Informative and persuasive speaking,
2) Kinds of informative and persuasive Speaking
3) Audience analysis for Informative and persuasive Speaking
4) Organization for Informative and Persuasive Speaking
5) Supports for Informative and Persuasive Speaking

Unit-8: Strategies for Successful Interpersonal Communication and Group Meetings
a) Strategies for Successful Interpersonal Communication, Dyadic communication, Interviewing, Telephoning, and Dictating
b) Strategies For Successful Business And Group Meeting
1) Background Information, Purpose and Kinds of Meetings
2) Solving problems in meeting or Groups, Leadership Responsibilities in Meeting
3) Participants Responsibilities in Meetings
c) How to Take Minutes of the Meeting

Unit-9: The Job Application Process
a) The Written Job Presentation
1) Self Assessment, Market assessment
2) Resume (Vita, Qualification Brief)
3) Cover Letter to Resume
b) The Job Application Process-Interviews and Follow-up
1) Successful Presentation for die Job Interview
2) Successful Follow-up Messages After the Interview
3) Successful Negotiating


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