Principles of Marketing MGT 301 assignment no 2 fall 2010

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Assignment No. 02 Marks: 15
“Pricing and Distribution Strategy”
Being a marketing manager in a washing soap and detergent manufacturing company,
you were assigned a task by the senior marketing executive to prepare a report and revise
some marketing strategies for increase the sales of recently introduced new detergent
brand in the market, such as:.
1) Pricing Strategy
2) Distribution Strategy
Keeping in mind the above task you have to answer following questions.
A) Describe any two options that will be adopted by your competitor if you have decided
to reduce detergent’s price? (5 + 5 = 10)
B) Which distribution strategy will be appropriated for detergent either intensive
distribution or exclusive distribution? Elaborate your answer by providing logical
reasons. (5)

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