Solution of it430
E-Commerce is still lacking in Pakistan despite the availability of reliable IT
infrastructure and courier companies providing fast and reliable physical delivery due to
following reasons;
• In the rural areas IT infrastructure is present but in lags in terms of speed and
connectivity.
• The banks and financial institutions have the capacity to offer e-commerce
services but have been reluctant due to the lack of its demand in the market.
• The penetration of personal computers and IT infrastructure in the rural areas
needs improvement but from our analysis we conclude that its supply will quickly
follow its demand in rural areas whenever it increases.
• Personal computers are common and are found in all educational institutions,
offices, and households. The present state of electrical supply in the country has
been very poor.
• Households and businesses have been facing electrical shortages of several hours
in a day. Under these circumstances the IT infrastructure becomes secondary as
without electrical supply all of these are useless.
• In the rural areas, traditional economy prevails and compared to the developed
countries, people engaged in agriculture are not nearly as educated.
• The agriculture sector in developing countries is still following centuries old
market practices hence e-commerce is not a suitable tool for them.
• People have less faith in financial institution’s capacity to provide security for
online transactions but this phenomenon is linked with the government’s inability
to improve law and order situation in the country and provide cyber protection to
the people.
• The high difference between urban and rural areas in terms of IT adoption is a
reflection of the contrasting education levels which is very low in rural areas.
• Only a small percentage of the national population has the mental capacity to
operate a computer, use the internet and appreciate the benefits of e-commerce.