MKT-501 Current 2011
Question No: 49 ( Marks: 3 )
Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.

Question No: 50 ( Marks: 3 )
What are the different functions performed by the wholesalers?

Question No: 51 ( Marks: 5 )
The main focus of small businesses lies in publicity than public relations, why so?

Question No: 52 ( Marks: 5 )
Why studying consumer behavior is important for marketers?

Question No: 53 ( Marks: 5 )
While starting the process of negotiation what points will you keep in mind during the process of negotiation?

Question No: 49 ( Marks: 3 )
How the performance of a supply chain can be measured? Mention any three points.

Question No: 50 ( Marks: 3 )
What is the purpose of marketing research?

Question No: 51 ( Marks: 5 )
A company is using sales force automation system and aims to increase customerís satisfaction. How sales force automation system can be helpful in attaining customerís satisfaction?

Question No: 52 ( Marks: 5 )
How public relations are helpful in creating goodwill for organizations?

Question No: 53 ( Marks: 5 )
Differentiate between economic and psychological models.

Shared by Mehreen
total 69 mcq
3 question , of 3 marks
4 questions of 5 marks.
all mcq's repeated.
1. Differentiate between Operationalization and Conceptualization

2. name selling techniques.

3. how can a company motivate channel members.

4. how automation systems can be used to see the performance of the sales force.

5.Differentiate between observational and experimental technique in marketing research.
6.Differentiate between public relation and publicity.
7. factors which can influence change in price of a product.
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Shared by mehvish

My Today MKT501 paper
Total 62 MCQ
All MCQ are from the past papers and 10 mcqs from mid term repeated and other mcqs from the past papers
Only there are 20 new Mcqs from the 40 to 45 lec
but easy
3 question of 3 marks
4 question of 5 marks

1) What are the advantages of the Publicity? 3 marks
2)How you evaluate that Billboard placement can be possible? 3 marks
3)Define the Constracts process between the consumer behavior Model? 3 marks
4) What is Qualitative marketing research and also describe the approaches of the qualitative marking research ?5 marks
5) How you consider the Retail pricing and describe any two strategies which retailer used when he is setting the price policies?5 marks
6) Write the advantage of Advertising and how it is called a long lasting technique, Discuses? 5 marks
7) Pricing is very important But how its decision for the markerters is very difficult, Discuses with stable example? 5 marks


MKT 501
Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.

MKT 501
Question. Different business situation where we can find Negotiation.
Question. How retailer use technology for improving their performance.
Suppose you are going to buy an item which is offered for Rs.5000.
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
How vertical marketing system differ from horizental marketing sysetm
Nokia is market leader and Sony Ericson ............ age ne ata
Sale refor to as a systematic of repethe and measurable milestones by which a saleperson retailes hes offer enabling the buyer how to achieve the goal/......?

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Explain situations where a company may NOT need to have a distribution channel. 3marks
Explain why non profit organizations need to do SWOT analysis. 3marks
Explain safety needs. give atleast 4 exapmles. 5marks
explain why promotion is a weak area of wholsalers. 5marks
Cell phones n video games have now become mass media. Justify this with logical reasons. 5marks