Question # 1 of 25
Which one of the following stage of the product life cycle generates most sales revenue for the firm?


Question # 2 of 25
Distribution of product to get it in the market refers to which of the following activities?

Selling activities
Advertising activities
Promotion activities
Place or distribution activities

Question # 3 of 25
Study of human populations in terms of size, density, location, age, -----, race, occupation and other statistics refers to which of the following studies?


Question # 4 of 25
Publics--carry news, features, and editorial opinions refers to which of the following publics?

Financial publics
Media publics
Government publics
Citizen-action publics

Question # 5 of 25
All of the following are the customer markets EXCEPT which of the following?

Reseller markets
Government markets
International markets
Business markets

Question # 6 of 25
The decline stage is marked by chronically decreasing profits.


Question # 7 of 25
Following activities are the part of marketing process EXCEPT which of the following?

Analyzing marketing opportunities
Selecting target markets
Developing the business portfolio
Managing the marketing effort

Question # 8 of 25
Gillette was the first marketer of disposable razors to offer a product specifically designed for men. This is an example of segmentation using which of the following variables?

Product use

Sponsored Links

Question # 9 of 25
Which one of the following model can be used to analyze the environment both for new and existing business?

Chain model
The BCG model
Five forces model
Value chain model

Question # 10 of 25
What does this statement shows “Trade of value between at least two parties”?


Question # 11 of 25
Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. This study reflects which of the following views?

People’s views of the universe
People’s views of nature
People’s views of society
People’s views of organization

Question # 12 of 25
The Students Union is buying office equipment. For a supplier, the Students Union is an example of which one of the following markets?

A producer market
A reseller market
An institutional market
A government market

Question # 13 of 25
Which one of the following concept is the latest in a marketing philosophy?

Societal marketing concept
Selling concept
Marketing concept
Production concept

Question # 14 of 25
For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs?

Fixed costs
Variable costs
Derived costs
Total costs

Question # 15 of 25
A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?

Business feasibility
Feasibility study
Business analysis
Product acceptance

Question # 16 of 25
Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which one of the following concept?

Customer lifetime value
Customer perceived value
Customer relationship management
Societal marketing

Question # 17 of 25
Ratio of new entrants in the industry refers to which one of the following option?

Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms

Question # 18 of 25
What is our business? Who’s our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts?

Objectives and goals
Mission statement
Business portfolio
Operational strategies

Question # 19 of 25
Drawing conclusion from research after analysis of collected data called:


Question # 20 of 25
Which of the following is the last step in marketing research process?

Developing the research plan
Interpreting and reporting the findings
Defining the problem and research objectives
Implementing the research plan

Question # 21 of 25
Desirable qualities for a brand name include all of the following EXCEPT:

It should suggest something about the product’s benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.

Question # 22 of 25
Large tools and machines used in a production process for a considerable length of time are classified as which one of the following?

Office equipment
Accessory equipment
Raw material
Consumable supply