MKT501 MidTerm Paper May 2010

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How advertisement and promotional budget of a product changes during its
life cycle? (5) marks

Explain the concept of loss leader with the help of example and why loss
leaders are priced below cost (5) marks

Differentiate white goods and brown goods (3)marks

Marketers are required to choose a price that fits the market how an
appropriate price works efficiently for the firms (3)marks

And 28 MCQs mostly from old papers and quiz