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MKT501 Marketing Management Quiz NO.1 Fall Semester 2012 November 14, 2012 at 9:03am
MKT-501 (Marketing Management)
First Quiz
Question # 1 of 10
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A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Product concept
Marketing concept
Selling concept
Production concept
Question # 2 of 10
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 3 of 10
Among the various elements, the brand name, belongs to which of the following?
Core product
Actual product
Augmented product
Specialty product
Question # 4 of 10
Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
Question # 5 of 10
Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 6 of 10
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Introduction
Growth
Maturity
Decline
Question # 7 of 10
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets
Question # 8 of 10
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Question # 9 of 10
Which of the following market dominance strategy involves less risk of competitive attacks?
Challengers
Leaders
Followers
Nichers
Question # 10 of 10
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
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