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Thread: MKT501 Marketing Management solve paper virtual university of pakistan 2011

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    MKT501 - Marketing Management
    Quiz # 01
    Apr 12, 2011 12:00 AM TO Apr 14, 2011 11:59 PM
    Total Marks = 15

    Question # 1 of 15 ( Start time: 04:38:13 PM )

    Which of the following market dominance strategy involves less risk of competitive attacks?
    Select correct option:

    Question # 2 of 15 ( Start time: 04:38:24 PM )

    Which of the following is a controllable factor for marketers?
    Select correct option:
    Corporate culture

    Question # 3 of 15 ( Start time: 04:38:51 PM )

    Which of the following is TRUE about marketing concept?
    Select correct option:
    The customer is always right
    Business is about making money
    Sell, sell, and sell
    Keep prices low

    Question # 4 of 15 ( Start time: 04:39:26 PM )

    Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

    Select correct option:
    Marketing mix
    Promotion mix
    Offering mix
    Product mix

    Question # 5 of 15 ( Start time: 04:40:10 PM )

    Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
    Select correct option:
    Mid-term planning
    Short-term planning
    Annual market planning
    Strategic market planning

    Question # 6 of 15 ( Start time: 04:40:48 PM )

    Identify which of the following is an aggressive strategy.
    Select correct option:
    Vertical integration

    Question # 7 of 15 ( Start time: 04:41:20 PM )

    Which of the following can be used to improve the customer’s viewpoint about firm’s
    products and services?
    Select correct option:
    Experiential innovation
    Customer interface
    Experiential world of customers
    Building experiential platform

    Question # 8 of 15 ( Start time: 04:41:51 PM )

    Which of the following firms emphasis on product’s benefits to the customers rather than
    on product attributes.
    Select correct option:
    Product oriented
    Market oriented
    Sales oriented
    Production oriented

    Question # 9 of 15 ( Start time: 04:42:30 PM )

    Which of the following is NOT included in product decisions?
    Select correct option:
    Brand name

    Question # 10 of 15 ( Start time: 04:42:51 PM )

    A company designs the product with little or no input from customers, the company is practicing which of the following concept?
    Select correct option:
    Product concept
    Marketing concept
    Selling concept
    Production concept

    Question # 11 of 15 ( Start time: 04:43:26 PM )

    The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
    Select correct option:
    Business analysis
    Situation analysis
    Executive summary
    Mission statement

    Question # 12 of 15 ( Start time: 04:43:59 PM )

    Which of the following is included in task environment?
    Select correct option:

    Question # 13 of 15 ( Start time: 04:44:34 PM )

    While considering the place for a product which of the following is important for customer.
    Select correct option:

    Question # 14 of 15 ( Start time: 04:45:13 PM )

    Which of the following are called value maximizers?
    Select correct option:

    Question # 15 of 15 ( Start time: 04:45:55 PM )

    The decisions regarding bundling of a product are related to:
    Select correct option:

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