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Thread: MKT621 Advertising & Promotion solve MCQz 2011

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    MIDTERM EXAMINATION
    Spring 2009-MKT621- Advertising & Promotion (Session - 3)
    Question No: 1
    Advertising is a most important ingredient of promotion mix that is:
     Paid form of personal communication
     Paid form of non personal communication
     Non paid form of personal communication
     Non paid form of non personal communication
    Question No: 2
    Which one of the following is the primary focus of advertising toward target audience?
     Persuasion
     Push the customer
     Availability of a product
     Infornmation of a new product
    Question No: 3
    If a beverage company says, “We probably become the leader of beverage industry in
    next year”. Which one of the following appeals company has used in this advertisement?
     Puffery
     Weasel claim
     Shock ad
     Poignant Declare

    Question No: 4
    Which of the following group of consumers prefer to purchase new and latest product
    while it is still expensive?
     Innovators
     Early adopters
     Early majority
     Laggards
    Question No: 5
    A product that is perceived as being of average quality by you may be perceived as being
    of high quality by your friend who has_______.
     Higher expectations
     Neutral expectations
     Average expectations
     Lower expectations
    Question No: 6
    Liana advertising agency (LAA) handles all aspects of the advertising process including
    planning, design, production, and placement services to its client “Xing Construction
    Company of China”. LLA is a ________________.
     Creative agency
     Full service agency
     Composite agency
     Media Independent agency
    Question No: 7
    Which one of the following is the process of establishing and maintaining a distinctive
    place in the customer's mind for an organization or its specific product?
     Profiling
     Targeting
     Segmentation
     Positioning
    Question No: 8
    Which one of the following sections of an ad copy provides the main text portion of
    advertising message?
     Illustration
     Body Copy
     Art design
     Standing Details
    Question No: 9
    Which of the following refers to potential audience might be exposed to the advertising
    message?
     Reach
     Frequency
     Scheduling
     Coverage
    Question No: 10
    Which one of the following methods can be used to determine the advertising budget?
     Competitive parity method
     Rating method
     Gross percentage method
    Question No: 11
    Advertisement is communication between sponsor and audience meant for informing or
    reminding about the product. Which of the following is NOT serving the informing
    objective of advertisement?
     Make consumers aware of new product
     Announcing a new price of product
     Explaining how a product works
     Products are still available for sale
    Question No: 12
    Which post-campaign test is carried out by “Aided” and “Unaided” techniques?
     Inquiry Test
     Sales Test
     Recall Test
     Recognition Test
    Question No: 13
    Which of the following tools is/are the ingredient/s of promotional mix?
     Advertising
     Personal selling
     Public relations
     All of the given options
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