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Thread: MKT501 Marketing Management idea solution april 2011

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    21 MKT501 Marketing Management idea solution april 2011

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    full solution in attachment


    Semester “Spring 2011”
    “Marketing Management (MKT501)”
    idea solution of Assignment No. 01 Marks: 20


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    CANDIA MILK IN PAKISTAN:
    CDL (chaudhry dairy limited)is very reputable company in Pakistan which was
    established in Pakistan in 1984 as private limited company.cdl has started his business
    with his first product haleeb milk and continued its product line. Candia is a product of
    cdl which was launched in 1999. Candia is basically a French brand and its is processed
    and packed under licensed in cdl. Candia is already is very popular brand in Europe and
    other 52 countries. Now it is also available in Pakistan, s all major cities under cdl
    distribution channels.cdl invested around 200 million rupees to launch Candia in
    Pakistan. Out of which 10to 15 million spend on its advertisement as early launched
    during w.cup 19999.
    Reason why Candia milk lose its market in Pakistan.
    AFTER conducting the whole research we have been able o point out that there is area of
    weakness in their market effort of Candia. Candia has not shown that result which were
    expected that time. It’s launched the whole advertisement expense in beginning only paid
    in first three month. After that the sale of Candia milk has been fall and its force the
    company to fell down its promotion expenses. we evaluate the major factor of its failure
    are listed below.
    Color and taste.
    the important attributes that Candia is behind in color
    Attached Files Attached Files

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    how we can download this attachment?

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    just click on it and it will download automatically

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