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Thread: mkt624 solve mid term paper april 2011

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    Gmail 35 mkt624 solve mid term paper april 2011

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    Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1 Which of the following is a company’s declaration about its business goals and aspirations as
    an organization to its employees and other stakeholders? Select correct option:  Mission Statement
     Vision Statement
     Vision and mission statement
     Value statement
    Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1 Which of the following is a company’s declaration about its business goals and aspirations as
    an organization to its employees and other stakeholders?
     Logo
     Packaging  Color
     Durability
    Question # 3 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1
    In uncover bad promise one must convert the shortcomings into:
    Select correct option:  Strengths
     Weaknesses
     Opportunities
     Threats
    Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1
    Where the strategic management perspective should be emphasized?
    Select correct option:
     At the top of the organization
     At the middle of the organization
     At the bottom of the organization  Throughout the organization
    Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1
    Brand vision fulfills a basic purpose that is:
    Select correct option:
     Consensus among management
     Commits Company to research
     Mandates telling all stakeholders  All of the given options
    Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1
    You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:
    Select correct option:  The actual brand is not there
     The actual product is not there
     The actual brand is there
     Actual product is there


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