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Thread: Mkt624 Mid Term Papers Mega File spring 2011

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    Icon14 Mkt624 Mid Term Papers Mega File spring 2011

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    Question No: 11 ( Marks: 1 ) - Please choose one
    Brand managers should develop those fashionable and effective brands which they think are according to the customerís requirements. For brands staying contemporary means:
     Bringing about innovations
     Living up to consumersí likes and expectations
     Engaging into a brand contract  All of the given options
    Question No: 12 ( Marks: 1 ) - Please choose one
    Which one of the following promises are also called bad promises?
     Negative promises  Uncovered promises
     Implicit promises
     Explicit promises
    Question No: 13 ( Marks: 1 ) - Please choose one
    For many consumer goods you see commercials that focus only the whole family because:
     Family members are potential buyers
     Family is an important social group
     Family income is higher
     Family takes good decisions
    Question No: 14( Marks: 1 ) - Please choose one
    Which of the following is one of the marketerís major positioning tools, that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.
     Product quality
     Social marketing
     Specialty marketing
     Position marketing
    Question No: 15 ( Marks: 1 ) - Please choose one
    According to Scot Davis, how many years are required to change the brand positioning?
     Three to five years
     Two to five years
     Three to six years
     Two to six years
    Question No: 16 ( Marks: 1 ) - Please choose one
    __________ comes with keeping the brand contract while we go through innovations to stay current.
     Uniqueness  Credibility
     Sustainability
     Fit
    Question No: 17 ( Marks: 1 ) - Please choose one
    PIMS stands for which of the following?
     Positioning Impact of Marketing Strategy  Profit Impact of Market Strategy
     Price Impact of Marketing Strategy
     Promotion Impact of Marketing Strategy

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