1. Which types of vertical integration strategies are there and explain there benefits. 3

2. In following example Factors are given rating according to IFE. Explain what this rating suggests. 3

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Factor A Rating 4

Factor B Rating 3

Factor C Rating 1

3. Is mein batana tha k financial ratios q reliable nhi hoti?5

4. Being the manager of firm yu are assigned to submit report whether company should develop new product or not. What factors you will explore? 5