mgt603 Strategic Management mid term paper current paper 12 may 2011
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Subjective:
1. Vertical integration is the degree to which the firm owns its upstream and its downstream
buyers. What can be the possible benefits if the firm goes for vertical integration?(3)
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2. Explain test marketing and its significance for an organization.(3)
3. Explain Merger and Acquisition with the help of examples (examples should be related to a
multinational or local company operating in Pakistan)?(5)
4. What are the major stakeholders that affect pricing decisions?(5)
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