All Mcq comes in the past papers


1. Vertical integration is the degree to which the firm owns its upstream and its downstream
buyers. What can be the possible benefits if the firm goes for vertical integration?(3)

2. Explain test marketing and its significance for an organization.(3)
3. Explain Merger and Acquisition with the help of examples (examples should be related to a
multinational or local company operating in Pakistan)?(5)

4. What are the major stakeholders that affect pricing decisions?(5)

Sponsored Links