For Idea

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Yes; this brand will create a favorable impact if it is launched in a proper way and just hit the target customers. The children and young school student are the target customers.
Positioning Statement:
There is no need to afraid from summer season because we are presenting a very fresh juice powder; its 100% natural no added colors or taste. It is full of calories. In summer season you lost lot fluids and our juices have 100% natural taste with vital minerals and vitamins and ready to use no matter if you are at home or outside; it will fill your loss.
Reason to success:
It will successful because of
1: 100% natural in taste and presence of minerals and vitamins
2: it’s ready to use is a feature that attract the kids as well as households
3: The attribute of positioning statement regarding fitness and compensation of loss of fluids is very catchy in summer