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Thread: MKT630 International Marketing Current new Mid Term Papers spring 14 May 2011

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    Icon20 MKT630 International Marketing Current new Mid Term Papers spring 14 May 2011

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    Today Paper:
    Total Question 27
    MCQ's 22
    Short question 3 (3 marks each)
    Q.1 Counterfeiting in international marketing
    Q.2 Research process in International marketing
    Q.3 Concept based

    Long question 2 (5 marks each)
    Q.1Secondary data collections other sources
    Q.2 Concept based

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    Question No: 29 ( Marks: 3 )
    List down the subsidies that a government offers to promote exports. Page 34
    Question No: 30 ( Marks: 3 )
    During research, international marketing researcher faces some issues, discuss three of them. Page 45

    Question No: 31 ( Marks: 5 )
    International marketers are working in more complex legal system than local marketer. Indicate those issues that an international marketer faces world wide. Page 23

    Question No: 32 ( Marks: 5 )
    Compare and contrast closed-end questions and open-end questions for gathering data. Differentiate these two terms with at least one example. Page 47
    Question No: 32 ( Marks: 10 )
    International marketer always seeks those countries for export that constitute valuable
    contribution for his company. To do this what he would consider in preliminary
    screening? Page 40

    Question No: 31 ( Marks: 5 )
    In the scenario of international marketing it is necessary to know about the competitor
    activities. Make list of the information that an international marketer need to know about
    competitor. Page 20

    Question No: 32 ( Marks: 10 )
    Now days banking is involve in selling electronic cards, being a branch manager how can
    you build customer-relation effectively? Page 11

    Question No: 31 ( Marks: 5 )
    Thousands of companies in Pakistan are doing their businesses in international market.
    What are the core benefits of doing business internationally? Page 13

    Question No: 32 ( Marks: 10 )
    Global marketing passes through different evolutionary changes, describe all steps in
    detail. Page 01

    Question No: 31 ( Marks: 5 )
    Write down the core concepts of “Mercantilism classical country based theories” in your
    own words. Page 15

    Question No: 31 ( Marks: 5 )
    List down the most important assumptions of Comparative Advantage Theory. Page 16

    Question No: 31 ( Marks: 5 )
    With reference to your course explain four pillars of international marketing. Page 10



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