Paper Duration: 60 mins

Total Questions: 32

MCQs: 27 [marks1]

Subjective: 5 [3 Marks=3 question, 5 Marks:2]



Marketing information from which of the following databases can be accessed more quickly and cheaply?

► External

► Internal & External

► Internal

► Representatives



Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?

► That does not currently exist in an organized form

► That already exists somewhere, having been collected for another purpose

► That the researcher can obtain through surveys and observation

► That already exists somewhere in an organized form



In which of the following product life cycle stages, sales are zero and the company's investment costs mount?

► Product development

► Introduction

► Growth

► Maturity



"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?

► People's view of others

► People's view of themselves

► People's view of organizations

► People's view of nature



In Boston Consulting Group approach, which one of the following is a measure of company's strength in the market?

► Relative market share

► Market share

► Business portfolio

► Market growth rate



What does CRM deliver to customers for maintaining profitable customer relationships?

Select correct option:

Less expensive goods

Quality products

Superior customer value

Variety of products







Developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities represent which one of the following concept?

► Marketing objectives

► Strategy planning

► Marketing activities

► Corporate strategies



Sponsored Links

A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Select correct option:
An open-ended
A dichotomous
A multiple choice
A scale



Electronically business are being worked. What are these types of technology.

[this is not exact question little bit different but asked as like that]

Options were:

Digital

Internet

…..

….

See page#22 The information technology revolution.



The strategic marketing process is how an organization allocates its marketing mix

resources to reach its:

Stated business ideas

Target markets

Competition

Area of expertise



Compare closed-ended question and open-end questions [3 Marks]



Buying processes [3 Marks]



Marketing segmentation and it’s processes levels. Describes which is best suited to apply in long term benefit. [5 marks]



Why Market segmenting is important in international market? [5 Marks]