Total 32 questions

28 mcqs

4 subjective


List any five characteristics of brand name? 5 marks


Explain concept testing? 3 marks


Why do companies use discounts and allowances? 3 marks


A case was related to conjoint analysis which I forget? 5 marks



Question No: 18 ( Marks: 1 ) Please choose one

Which of the following is also known as functional branding?

► Economy branding

► Co-branding

► Family branding

► Individual branding



Question No: 25 ( Marks: 1 ) Please choose one

A company wants prompt payment from the customers. What type of discount

will be suitable for the company?

► Seasonal discount

► Trade discount

► Quantity discount

► Cash discount


A seller wants payment from buyer within 10 days of sales (whereas customer

can made payment within 30 days) and offers 4% discount if payment is made

within 10 days. What type of cash discount will be suitable?

► 4/10 net 30

► 10/4 net 30

► 10/30 net 4

► 4/30 net 10


Question No: 27 ( Marks: 1 ) Please choose one

Which of the following markets involve decisions such as: what country to enter

in, how to enter, how to adopt their product and services and how to price?

► Consumer markets

► Business markets

► Global markets

► Non profit markets


Question No: 37 ( Marks: 1 ) Please choose one

A customer requirement about any product in which he/ she needs to avail core

features in that product, is called:

► Real need

► Stated need

► Unstated need

► Delighted need


Question No: 39 ( Marks: 1 ) Please choose one

Which of the following is NOT a distribution decision?

► Inventory management

► Personal selling

► Warehousing

► Distribution centers


Question No: 6 ( Marks: 1 ) Please choose one

Which of the following is the leak-proof packaging that provides additional protection for

the primary container?



► Primary packaging

► Secondary packaging

► Transport packaging

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► Decorative packaging

Ref: Secondary packaging: Leak-proof packaging that provides additional

protection for the primary receptacle(s); it may include absorbent material


Question No: 16 ( Marks: 1 ) Please choose one

Which of the following is NOT a type of innovation strategy?