Question # 1 of 15 ( Start time: 09:05:49 PM ) Total Marks: 1
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:

Motive
* Belief
Behavior
Attitude


Question # 2 of 15 ( Start time: 09:06:32 PM ) Total Marks: 1
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
Select correct option:

Modified rebuy
* Straight rebuy
Consumer buy
Modified straight rebuy



Question # 3 of 15 ( Start time: 09:07:03 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:

Sales
Price
*- Marketing
Value



Question # 4 of 15 ( Start time: 09:08:31 PM ) Total Marks: 1
Which one of the following reflects customer markets?
Select correct option:

Open markets
Fixed price markets
Stock markets
Reseller markets


Question # 5 of 15 ( Start time: 09:09:37 PM ) Total Marks: 1
Measure and evaluate performance is the part of which marketing function
Select correct option:

Marketing Analysis
Marketing Implementation
Marketing Planning
* Marketing Control




Question # 6 of 15 ( Start time: 09:10:03 PM ) Total Marks: 1
Which one of the following is NOT a part of marketing control process?
Select correct option:

Set goals for organization
Measure performance
* Take risk for profit
Evaluate performance



Question # 7 of 15 ( Start time: 09:10:45 PM ) Total Marks: 1
Choose the best description regarding marketing view point.
Select correct option:

Matching a product with its market
* Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores



Question # 8 of 15 ( Start time: 09:11:17 PM ) Total Marks: 1
Which one of the following concept states that consumers will favor products that offer the most quality, performance and features?
Select correct option:

* Product concept
Selling concept
Marketing concept
Production concept




Question # 9 of 15 ( Start time: 09:11:48 PM ) Total Marks: 1
Which one of the following is a part of marketing functions?
Select correct option:

Standardizing and grading
Financing & Risk taking
Securing Marketing Information
* All of the above




Question # 10 of 15 ( Start time: 09:12:13 PM ) Total Marks: 1
A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm is most likely in which stage of the organizational buying decision process?
Select correct option:

* Problem recognition
Product specification
Product selection
Product purchase


Question # 11 of 15 ( Start time: 09:12:42 PM ) Total Marks: 1
Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What would be this type of study conducted to answer this question?
Select correct option:

Exploratory
Descriptive
* Casual
Qualitative



Question # 12 of 15 ( Start time: 09:13:07 PM ) Total Marks: 1
Technical personnel who help in developing the specifications and evaluate alternative products for possible use refers to which of the following?
Select correct option:

Users
* Influencers
Buyers
Deciders


Question # 13 of 15 ( Start time: 09:13:37 PM ) Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:

Focus groups
Mail surveys
Personal interviews
* Observation



Question # 14 of 15 ( Start time: 09:14:05 PM ) Total Marks: 1
What does this statement shows “Trade of value between at least two parties”?
Select correct option:

Competition
Transaction
* Exchange
Need




Question # 15 of 15 ( Start time: 09:14:29 PM ) Total Marks: 1
Buy goods and services for further processing or for use in their production process refers to which of the following markets?
Select correct option:

Reseller markets
Government markets
International markets
* Business markets



Question # 1 of 15 ( Start time: 08:20:07 PM ) Total Marks: 1
Currently, you arrange group discussion to find why your brand is not successful in the current market. So what type of contact method you are using for taking information?
Select correct option:

*Personal Interviewing
Telephonic Interviewing
Computer Interviewing
Mail Questionnaires




Question # 2 of 15 ( Start time: 08:21:32 PM ) Total Marks: 1
Which one of the following is not the component of micro environment?
Select correct option:

Suppliers
Competitors
* Political
Intermediaries






Question # 3 of 15 ( Start time: 08:22:56 PM ) Total Marks: 1
Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
Select correct option:

Causal research
Observational research
Experimental research
* Exploratory research

Question # 4 of 15 ( Start time: 08:24:06 PM ) Total Marks: 1
Which one of the following reflects customer markets?
Select correct option:

Open markets
Fixed price markets
Stock markets
Reseller markets


Sponsored Links



Question # 5 of 15 ( Start time: 08:25:14 PM ) Total Marks: 1
Through which process individuals and groups obtain what they need and want by creating and exchanging products and value with others?
Select correct option:

Production process
* Marketing process
Managerial process
Accounting process




Question # 6 of 15 ( Start time: 08:25:54 PM ) Total Marks: 1
Marketing intermediary is one of the forces of marketing micro environment. What roles do they play?
Select correct option:

Identify individuals & households
Identify marketing service agencies
* Promote, sell & distribute goods to final buyers
Minimize supply costs to attract customers






Question # 7 of 15 ( Start time: 08:26:49 PM ) Total Marks: 1
Which one of the following is NOT a content of marketing plan?
Select correct option:

Objectives
Control
Budget
* Production



Question # 8 of 15 ( Start time: 08:27:44 PM ) Total Marks: 1
Systematic and scientific approach of getting information refers to which of the following approaches?
Select correct option:

Marketing survey
Marketing intelligence
* Marketing research
Marketing study




Question # 9 of 15 ( Start time: 08:29:05 PM ) Total Marks: 1
Which one of the following statement is not include in marketing process
Select correct option:

Analyzing marketing opportunities
Selecting target market
* Company’s mission statement
Developing marketing mix




Question # 10 of 15 ( Start time: 08:30:17 PM ) Total Marks: 1
A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
Select correct option:

Making money is our business
* The customer is always right
Keep prices low
Focus on today





Question # 11 of 15 ( Start time: 08:30:53 PM ) Total Marks: 1
The receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre?
Select correct option:

Influencer
Buyer
Decider
* Gatekeeper

Question # 12 of 15 ( Start time: 08:31:14 PM ) Total Marks: 1
Which one of the following is not the component of macro environment?
Select correct option:

Demographic
Natural
Technological
* Publics





Question # 13 of 15 ( Start time: 08:32:44 PM ) Total Marks: 1
Which one of the following options represents the collection of data for the purpose of applying appropriate actions at a subsequent time?
Select correct option:

Lifestyle
* Learning
Perception
Attitude



Question # 14 of 15 ( Start time: 08:34:12 PM ) Total Marks: 1
In SWOT analysis, strength and weaknesses are part of which of the following environment?
Select correct option:

* Internal
Outdoor
External
Outside
Question # 15 of 15 ( Start time: 08:35:21 PM ) Total Marks: 1
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
Select correct option:

Marketing concept
* Societal marketing concept
Product concept
Production concept






Question # 1 of 15 ( Start time: 09:21:35 PM ) Total Marks: 1
Large number of manufacturers and greater number of product variety increases
Select correct option:

Bargaining power of buyers
Bargaining power of suppliers
* Rivalry among the competitors
Threat of substitute





Question # 2 of 15 ( Start time: 09:22:59 PM ) Total Marks: 1
Research of buying decisions by large companies to find out what they buy, where they buy, how much they buy refers to which one of the following buying decision?
Select correct option:

Market buying decision
* Consumer buying decision
Consumer buying decision
Group buying decision




Question # 3 of 15 ( Start time: 09:23:57 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:

Sales
Price
* Marketing
Value







Question # 4 of 15 ( Start time: 09:24:26 PM ) Total Marks: 1
Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations.
Select correct option:

Alternative evaluations
* Subcultures
Motives
Attitudes






Question # 5 of 15 ( Start time: 09:25:19 PM ) Total Marks: 1
“Outside-in” perspective focus on which of following philosophies?
Select correct option:

Product
* Satisfaction
Sales
Promotion

Question # 6 of 15 ( Start time: 09:25:53 PM ) Total Marks: 1
Technical personnel who help in developing the specifications and evaluate alternative products for possible use refers to which of the following?
Select correct option:

Users
*Influencers
Buyers
Deciders





Question # 7 of 15 ( Start time: 09:26:17 PM ) Total Marks: 1
Checking ongoing performance against the annual plan and taking corrective action when necessary refers to which one of the following controls?
Select correct option:

* Operating control
Strategic control
Marketing control
Tactical control




Question # 8 of 15 ( Start time: 09:26:40 PM ) Total Marks: 1
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Select correct option:

Causal research
Observational research
Experimental research
* Survey research





Question # 9 of 15 ( Start time: 09:27:05 PM ) Total Marks: 1
Which of the following phase of marketing research process is considered MOST expensive and subject to error?
Select correct option:

Exploratory research
Hypothesis
* Data collection
Data validation




Question # 10 of 15 ( Start time: 09:27:48 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:

Cultural
* Social
Personal
Business



Question # 11 of 15 ( Start time: 09:28:10 PM ) Total Marks: 1
At which stage personal or difficult questions should be asked in a questionnaire?
Select correct option:

In beginning
In the middle
In the last
* At any point in time


Question # 12 of 15 ( Start time: 09:28:37 PM ) Total Marks: 1
Which one of the following networks refers to the key drivers of the new economy?
Select correct option:

Intranet & extranet
Extranet & internet
Intranet & internet
* Intranet, extranet & internet







Question # 13 of 15 ( Start time: 09:29:02 PM ) Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:

Target audience
Segmentation
* Target market
Focus group







Question # 14 of 15 ( Start time: 09:29:27 PM ) Total Marks: 1
When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action?
Select correct option:

Selling concept
Production concept
Customer concept
* Marketing concept





Question # 15 of 15 ( Start time: 09:29:51 PM ) Total Marks: 1
People vary in their emphasis on serving themselves versus serving others reflects which of the following views?
Select correct option:

* People’s views of themselves
People’s views of others
People’s views of organizations
People’s views of societies



Question # 1 of 15 ( Start time: 09:31:38 PM ) Total Marks: 1
Which one of the following represents large growing kid and teen market?
Select correct option:

Baby boomers
Generation-X
Generation-Y
* Echo boomers





Question # 2 of 15 ( Start time: 09:32:00 PM ) Total Marks: 1
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?
Select correct option:

Hypothesis development
* Symptom identification
Problem identification
Data interpretation



Question # 3 of 15 ( Start time: 09:32:28 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following measure provides a measure of company strength in the market
Select correct option:

Relative market share
* BCG matrix
Business portfolio
Market growth rate




Question # 4 of 15 ( Start time: 09:33:27 PM ) Total Marks: 1
Which one of the following steps comes after identifying and defining problem in marketing research?
Select correct option:

Interpretation
Implementation
* Developing the research plan
Observation





Question # 5 of 15 ( Start time: 09:33:52 PM ) Total Marks: 1
Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly?
Select correct option:

* 5-10 times
10-15 times
15-20 times
20-25 times




Question # 6 of 15 ( Start time: 09:34:17 PM ) Total Marks: 1
When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action?
Select correct option:

Selling concept
Production concept
Customer concept
* Marketing concept





Question # 7 of 15 ( Start time: 09:34:43 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:

Marketing survey
Marketing intelligence
* Marketing research
Marketing study




Question # 8 of 15 ( Start time: 09:35:07 PM ) Total Marks: 1
All of the following are the forces of company’s micro environment EXCEPT:
Select correct option:

The company
The Supplier
Competitor
* Demographic






Question # 9 of 15 ( Start time: 09:35:32 PM ) Total Marks: 1
What comes in your mind when you hear this statement “What place do you want your product to hold in the consumer’s mind”?
Select correct option:

Product
* Positioning
Promotion
Place







Question # 10 of 15 ( Start time: 09:35:55 PM ) Total Marks: 1
Supply's sales force of ABC Company continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For ABC Company, this would represent which one of the following purchases?
Select correct option:

New-task
* Modified rebuy
Straight rebuy
Repetitive






Question # 11 of 15 ( Start time: 09:36:19 PM ) Total Marks: 1
Marketing management is really a:
Select correct option:

Supply Chain Management
* Demand Management
Product Management
Knowledge Management


Question # 12 of 15 ( Start time: 09:36:46 PM ) Total Marks: 1
Inelastic demand in industrial markets refers to which of the following situation?
Select correct option:

Inelastic demand in industrial markets refers to which of the following situation?
The demand for one product depends heavily on the demand for another product.
Supply for a given product cannot keep up with the demand for it.
* Price increases or decreases will not significantly alter demand for a given product.







Question # 13 of 15 ( Start time: 09:38:06 PM ) Total Marks: 1
Marketing intermediary is one of the forces of marketing micro environment. What roles do they play?
Select correct option:

Identify individuals & households
Identify marketing service agencies
* Promote, sell & distribute goods to final buyers
Minimize supply costs to attract customers






Question # 14 of 15 ( Start time: 09:38:32 PM ) Total Marks: 1
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
Select correct option:

Product
Price
Place
* Promotion


Question # 15 of 15 ( Start time: 09:38:57 PM ) Total Marks: 1
“Increasing demand, as well as changing or even reducing demand” which one of the following concept is consistent with this statement?
Select correct option:

* Marketing management
Marketing myopia
Demarketing
Relationship management