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“Assignment # 02”
A famous research organization is mostly conducting research in the socio-economic issues.
That research organization wants to conduct a study on the voting behavior of the people in the
previous general elections in Punjab. Voting behavior is a set of attitudes, beliefs and
sentiments towards election. The purpose of the study is to find out the factors and perceptions
that affect the participation of a voter in elections. The target population is the voters who cast
vote for the selection of the Members of Provincial Assembly in Punjab.
Election commission of Pakistan had divided the whole Punjab province in 279 constituencies
for the voting of Members of Provincial Assembly in previous general elections. The voting
turnout was observed as an average of 47.5%. The proportion of rural voters is greater than that
of urban voters.
Questions:
1. Which sampling technique is appropriate in this particular research? Explain your
answer.
2. Suggest the appropriate data collection tool that can be used by the research
organization. Give the solid rationale for your answer.
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