Philip Morris (Pakistan) Limited an affiliate of Philip Morris International Inc. (PMI), is a public
listed company on the Karachi and Lahore Stock Exchanges. The principal activity of Philip
Morris (Pakistan) Limited is the manufacture and sale of cigarettes for Pakistan's domestic
market.

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Philip Morris has market repute due to its famous brands which serve each category of tobacco
lovers. In this way it is not only generating revenues for its share holders but also providing job
opportunities to its employees and supply chain members.
On the other side of the picture it is
affecting environment and tobacco use is creating cancer and other fatal diseases
Considering above situation you have to discuss:

1. What are the consequences to the environment and how could PHILLIP MORRIS (PAKISTAN)

Justify its presence in the industry? (10 Marks)

Lets Start Discussion