MGT301-Principles of Marketing Quiz No.03 Solution Spring 2014

If the competitor’s price cut harm the company’s sales and profit then what should your company do:
Select correct option:
Hold the current price
Increase the price
Decrease the price
All of the given options

Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?
Select correct option:
Cost-plus pricing
Value-based pricing
Break-even price
Penetration pricing

Which one of the following is a technique to stimulate the creation of ideas?
Select correct option:
Through questionnaire
Briefing
Brainstorming
Banqueting

If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach?
Select correct option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated

Which one of the following step in developing new product involves determining whether the product idea is compatible with company objectives, needs and resources on a general level?
Select correct option:
Product development
Screening
Idea generation
Business analysis

Mr. Akmal is a person who dislikes the changes in something. He always follows a traditional way to purchase the product like he considers himself as a true judger of product and don’t care to anyone feelings about that product. However if the new product comes into the market he always dislike it and wait for a number of people to use that product. Mr. Akmal belongs to the group of:
Select correct option:
Innovators
Early Majority
Late Majority
Laggards

Yogurt” comes under which type of consumer product?
Select correct option:
Convenience
Shopping
Specialty
Unsought

Sponsored Links

In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?
Select correct option:
Base-point pricing
Freight absorption pricing
Transfer pricing
Zone pricing

Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.
Select correct option:
Frequently
Large volumes
Inferior merchandise
Superior merchandise

All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire
Awareness
Interest
Trial

Answers:

. Decrease the price

2. Cost-plus pricing

3. Brainstorming

4. Concentrated

5. Screening

6. Laggards

7. Convenience

8. Base-point pricing

9. Large volumes

10. Desire