Check Online MKT711 Marketing Research GDB No. 1 Solutions and Discussions Fall 2014


You are a scholar and want to study the brand personality and its impact on brand presence among consumers. For such purposes you have selected the five leading premium brands of watches. You have decided to conduct a survey while using questionnaire for data collection purposes.


Keeping in mind the above mentioned research problem which type of sampling technique you will adopt for the study? Justify your answer with at least two supportive arguments.

Note: read carefully about probability and non-probability sampling techniques before answering the question. The relevant material is available in download section. Also read about brand personality for enriched understanding.

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Studentís Guide

Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.