MKT630 International Marketing GDB No.1 Discussions and Due Date Dec 02, 2014

Topic: International cultural Environments
NOTE: There is no grace period in case of GDB

McDonald's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. McDonald’s has had a long history of lawsuits being filed against it. It had been frequently accused of resorting to unfair and unethical business practices.

In May 2001, a lawsuit was filed against the world's largest fast-food chain McDonald's. The lawsuit alleged that the company had, for over a decade, enticed vegetarian customers into eating “French fries” that contained beef extracts. The “cow” is considered a sacred animal by Hindus and hence beef is not readily available in most restaurants in India. Activists of Hindu fundamentalist groups staged a demonstration in front of the McDonald's head office in Delhi protesting the alleged use of beef flavoring by demanding the closure of all McDonald's outlets in the country.

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The courtroom battle entered the 11th month when McDonald's announced that it would issue an apology and pay $ 10 million to vegetarians and religious groups in a proposed settlement of all the lawsuits in March 2002.

Point of Discussion:

McDonald’s needs to adopt different cultures, entering global markets. What cultural and social problems might McDonald’s face when it opens outlets in an Islamic country? Provide at least five productive arguments. (5Marks)

Student’s Guide

1. Keep your discussion with the mentioned context.

2. Irrelevant answers will be graded zero.

3. be careful from those blogs which are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

Your discussion must be based on logical facts.

The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

Use the font style “Times New Roman” and font size “12”.

Your answer should be relevant to the topic i.e. clear and concise.

Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

Obnoxious or ignoble answer should be strictly avoided.

You cannot participate in the discussion after the due date via email.

Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMMS